💄 Elevate Your Business With Strong Beauty Salon Branding In a crowded beauty industry, your brand isn’t just what you offer—it’s how you make people feel. A strong beauty salon branding strategy turns casual clients into loyal fans by building a cohesive, captivating identity across every touchpoint. From your salon name to your signature color […]
Many beauty business owners miss business opportunities that already exist within their salon client segmentation. By regularly targeting specific clientele segments (groups) it is possible to increase your overall salon business one segment at a time. Talking to a small percentage of your salon client base with a targeted salon marketing message is an inexpensive […]
In the dynamic world of beauty and wellness, staying ahead requires more than just exceptional services—it demands strategic marketing that resonates with clients’ evolving needs. Seasonal salon promotions offer a powerful avenue to connect with clients, address their timely beauty concerns, and drive consistent business throughout the year. The Importance of Seasonal Salon Promotions Seasonal […]
Summer’s heating up—and your salon promotions should be too. Monthly promotions are simply well-thought-out marketing moves designed to keep your salon top of mind when clients are most motivated to book. The key? Offer salon summer services that solve seasonal beauty challenges while creating buzz, excitement, and value. Below, we’ll walk you through how to […]
Are you stuck between doing your own marketing or hiring help? When it comes to DIY vs. DFY digital marketing, beauty business owners must weigh time, cost, and impact. Whether you’re just starting out or scaling up, choosing the right strategy can make or break your ability to attract and retain clients. In this blog, […]
Are you considering moving from DIY to DFY digital marketing for your beauty business? In the ever-evolving world of beauty marketing, salon owners face a choice: go the DIY route or invest in DFY (Done For You) services. It’s not just a question of time or money—it’s about how you want to show up, scale, […]
Want to reset your salon marketing routine in 2022? We’ve created a list of key goals and intentions with BeautyMark’s 2021 evaluation. As 2021 closes out, reflect and review the previous year’s marketing objectives to create a refocused marketing strategy for the next calendar year. We’ve created a list of key goals and intentions with […]
Plan Ahead with 2022 Marketing Planner Implement Your 2022 Marketing Strategies this year Plan ahead with Beauty of a Book™ available as an Instant Digital Download 12 Months of Beauty Business Marketing Touting over 25 years of the beauty business and digital marketing prowess BeautyMark Marketing mixes business with pretty. Beauty of a Book™ is […]
Want to reset your salon marketing routine in 2021? As 2020 closes out, reflect and review the previous year’s marketing objectives to create a refocused marketing strategy for the next calendar year. We’ve created a list of key goals and intentions to plan 2021’s marketing strategy with our 2020 evaluation. 1) In-House Marketing Review Marketing […]
Valentine’s Day is the second-most popular holiday for retail sales, falling behind only Christmas. Valentine’s Day is the one special day of the year that everyone is expressing their love, all on the same day, to the most precious people in their lives. Beauty salon, hair salon, or spa services are perfect gifts – when […]
