DIY vs. DFY Digital Marketing
Is DIY vs DFY digital marketing hindering your business? The 2 biggest advantages of “done for you” services are 1) a professional digital online presence that makes your business stand out from the competition and 2) freed up time. When you outsource marketing services you get the time back to focus on your business rather […]
Q1-Q3 Salon Marketing Evaluation
BeautyMark has created a list of key goals and intentions with our Q1-Q3 salon marketing evaluation. As the end of Q3 rapidly approaches the last two weeks of September are the optimal time to assess your current salon’s marketing routine. As the busy season approaches, reflect and review your previous nine month’s marketing objectives to […]
Guide Growth with Long-Term Marketing Strategies
As much as we would like to grow our businesses overnight, short-term marketing methods offer only a temporary boost in revenue that comes at the cost of paying for that ad presence, giveaway, or promotion. Instead, guide growth with long-term marketing strategies that achieve long-term sustainability. Long-term strategies include Social Media, Content/SEO Marketing, and Email […]
Reset 2022 with Our 2021 Evaluation
Want to reset your salon marketing routine in 2022? We’ve created a list of key goals and intentions with BeautyMark’s 2021 evaluation. As 2021 closes out, reflect and review the previous year’s marketing objectives to create a refocused marketing strategy for the next calendar year. We’ve created a list of key goals and intentions with […]
Plan Ahead with 2022 Marketing Planner
Plan Ahead with 2022 Marketing Planner Implement Your 2022 Marketing Strategies this year Plan ahead with Beauty of a Book™ available as an Instant Digital Download 12 Months of Beauty Business Marketing Touting over 25 years of the beauty business and digital marketing prowess BeautyMark Marketing mixes business with pretty. Beauty of a Book™ is […]
Plan 2021’s Marketing Strategy with Our 2020 Evaluation
Want to reset your salon marketing routine in 2021? As 2020 closes out, reflect and review the previous year’s marketing objectives to create a refocused marketing strategy for the next calendar year. We’ve created a list of key goals and intentions to plan 2021’s marketing strategy with our 2020 evaluation. 1) In-House Marketing Review Marketing […]
10 Tips to Maximize Valentine’s Day Marketing
Valentine’s Day is the second-most popular holiday for retail sales, falling behind only Christmas. Valentine’s Day is the one special day of the year that everyone is expressing their love, all on the same day, to the most precious people in their lives. Beauty salon, hair salon, or spa services are perfect gifts – when […]