How to Brand Your Salon Environment

How to brand your salon environment. As a proprietor of a hair salon, to compete in a competitive market,  your salon space needs to be an extension of your salon brand. It is the place where you demonstrate your team’s talents, abilities, and creativity. Your business environment should always be enjoyable, welcoming, and, most importantly, […]

Selling the “Salon Experience”

Selling the Salon Experience

Ultimately, beauty businesses are selling the salon “experience”. The way a client feels when they leave is the reason they come back for more. It’s ultimately not the salon’s price point, team skills, education, or relationships – the goal is for every salon guest to FEEL BEAUTIFUL upon leaving your salon. Do you have what […]

Sell the “Salon Experience”

Sell the "Salon Experience"

Ultimately, beauty businesses are sell the “salon experience”. The way a client feels when they leave is the reason they come back for more. It’s ultimately not the salon’s price point, team skills, education, or relationships – the goal is for every salon guest to feel beautiful upon leaving your salon. Do you have what […]