Many salon owners miss business opportunities that already exist within their client segments. By regularly targeting specific clientele segments (groups) it is possible to increase your overall salon business one segment at a time. Talking to a small percentage of your salon client base with a targeted salon marketing message is an inexpensive way to make your salon business more successful.

1. FIRST-TIME CLIENTS

– Target first visit clients with an offer that is sure to get them back a second time.

2. SLOWER DAYS

– Create a salon promotion to persuade clients to visit your salon on slower days of the week.

3. FRIDAY OR SATURDAY CLIENTS

– Give incentives to clients who currently visit on Friday and Saturday to come on a different day.

4. LATE NIGHTS OR MORNINGS

– Offer incentives to book at different times.

5. CLIENT PARTNERS

– Create a salon promotion that targets client partners that currently frequent another salon

6. FREQUENCY

– Try a targeted campaign that increases the frequency of visits.

7. SEASONAL CLIENTS

– Aim a promotion at clients that only visit pre-summer, on holidays, or every 6 months.

8. HIGHEST SPENDERS

– It’s likely 80% of your business is generated by 20% of your clients. Find out who they are and get the most out of them!

9. AGE-SPECIFIC CLIENT SEGMENTS

– Students, busy moms with young children, and mature clients

10. MOST FREQUENT VISITORS

11. TOP 50 COLOR CLIENTS

12. BEST REGULAR FACIAL CLIENTS

13. HIGHEST PURCHASE RETAIL CLIENTS

14. NEVER PURCHASED RETAIL CLIENTS

Each of the above hair or beauty client segments (groups) will respond best to a customized marketing message. Smart salon marketing = a more successful stable business.

NEED HELP? WHY CHOOSE US?

Modernizing a brand identity and website shows clients that you are still relevant as a salon and brand. Why choose BeautyMark Marketing for your salon’s brand identity and website design projects? BeautyMark specializes in beauty business marketing. That’s all we do and the only industry we serve.

Learn more About Us HERE
Learn more about BeautyMark Marketing’s Website Design Services HERE
and Brand Identity Services HERE

Make sure to follow BeautyMark’s Blog for weekly salon marketing tips HERE

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Plan and align your marketing campaigns & activities with our Beauty Business Marketing Calendar
– Ready-to-use editable 12-month calendar
– Dates and events to promote throughout the year