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As the holidays quickly approach many salon and spa owners are gearing up for the busiest and most opportunistic time of the year for both service and retail sales growth. Here are some ways for salons and spas alike to put a little merry in their holiday marketing. There is no better time to bring a little cheer to your bottom line – here are a few ideas of how to put some merry into your marketing.
Did the holidays arrive before you could put together a promotion? Seasons and holidays are at the heart of a successful salon marketing calendar. When done right, coordinated salon promotions can generate a steady flow of guests.
Determine a holiday look for your salon or spa and deck the halls! Decorate to add cheer, showcase product, and service promotions, and give an overall “ho-ho-ho” to your business in your special branded way.
Encourage clients to post pics of their “holiday coiffure” on Instagram or Facebook. Get people talking about your salon this season by adding some cheer. With very little effort, you can bring a sparkle to both your staff and clients.
Don’t forget to dress your social media “holiday theme” as well. Change the banner on your business page, and create holiday-themed FB/Instagram posts and Stories. Add some sparkle and cheer to every “touchpoint” with your clients.
December is a great time to do an annual “Enter to Win” contest. Think of a fun giveaway gift that will promote cheer (as well as collect valuable email addresses). A great way to start a digital relationship with your guests.
Get creative. Pull together hair and skin packages that engage your guests with fun names, pretty packaging, and wonderful bows. This season refresh your look with MINT and red accents!
Take the time to promote your team. A playful way to connect to your current and future customers, a team photo makes your team approachable. Highlight the most meaningful gift they’ve ever received.
Offering a cozy seasonal beverage is something that costs almost nothing, yet makes a huge statement. The cost is minimal, clients love it, and the salon smells amazing! Give your salon guests cozy drink options, like hot caramel apple cider with a cinnamon stick, hot cocoa with marshmallows, steamed milk with a caramel drizzle, and hot blueberry tea with a sugar butter cookie.
Another way to make your mark is mugs – choose mugs that match your salon’s personality and add to an inviting holiday presentation.
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