Menu
December is the perfect month to implement a simple pre-booking strategy to help fill the books in the slower months ahead. Here are some ideas on how to fill January books in December.
Create a drawing to win a prize. Communicate the offer – explain to clients if they pre-book their next appointment, their names will be entered into a drawing to win a basket of products valued at $XX dollars. The prize, combined with the chance of winning, will give clients the extra incentive to enter (and pre-book).
Coach your front desk to ask every guest if they would like to get their name entered into our drawing for a chance to win Your Holiday Giveaway by pre-booking your next appointment. You’ll be surprised how your salon’s pre-book percentage for January will increase.
Start the Giveaway on December 1, and announce a winner on January 1.
Assemble a stunning-looking basket or bag filled with top-selling products and accessories. Create a noticeable display front and center with a combination of signage and color; use tissue paper and colored pretty fabric ribbon to display. Shrink-wrapped baskets are great too.
Tip: Don’t make a cheap basket presentation, this will detract from your salon brand. Make the basket as gorgeous as your brand.
Some clients will pre-book for a simple add-on service like a free paraffin dip, but the bigger the prize the bigger the incentive to pre-book. Give away a larger dollar service and your pre-booking rate will increase. Your investment will fill otherwise empty chairs, so keep the payoff in mind.
Another option is a gift card for a dollar amount that may be used towards the cost of service or retail or both – you choose. By running the contest for one month you are only giving away 1 – so make it BIG and make it count! Remember the more enticing the offer the more guests will pre-book otherwise empty chairs.
This Giveaway can be used for other slow periods as well, such as July and August. So don’t limit the use of a Giveaway, they can be used to fill whatever months need a booking boost.
Make sure to follow BeautyMark’s Blog for weekly salon marketing tips HERE
NEED A SALON MARKETING PLAN?Plan And Align Your Marketing Campaigns & Activities With Our Beauty Business Marketing Calendar
Get our Free Beauty Business Calendar HERE
Plan and align your marketing campaigns & activities with our Beauty Business Marketing Calendar
– Ready-to-use editable 12-month calendar
– Dates and events to promote throughout the year
If you are looking for a brand makeover or new brand creation, set up a chat via Calendly for a FREE 30-minute consultation call with me Set up a chat with me here
