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Wouldn’t you like to know exactly what your potential guests are looking for at any given time of year? The demand for salon services evolves seasonally, and your marketing strategy should allow you to tap into current demands so that your brand is always top of mind for your guests. That’s why Beauty of a Book Marketing Guide delivers month-by-month planning tools to help you execute successful promotions that speak to your potential guests at exactly the right times.
Seasonal promotions solve current beauty problems at any time of the year, allowing you to maintain a marketing strategy that’s always on point. For example, you’ll be poised to push bridal hairstyles at the peak of the wedding season, capture the attention of younger clientele during prom and graduation season, and be ever-prepared with special promotions for every major holiday. Developed through 10+ years of providing digital marketing services exclusively to beauty businesses, this eBook is exactly what you need to get your marketing strategy on track. It infuses a decade of educational beauty blogging into a streamlined DIY guide that’s ideal for beautypreneurs.
Ready-to-use 12-Month Marketing Calendar
✔️Calendar dates and events to promote throughout the year
Marketing Guide
✔️evaluate the past 12 months
✔️decide your business strategy
✔️determine a marketing budget
How to Plan Promotions
✔️marketing channels checklist
✔️monthly promotions
✔️merchandising
✔️events
January
Start to fill 2022 books in December
How to maximize client return rate and visit frequency
February
Tips to maximize Valentine’s Day sales
March
Clever March marketing incentives
April
Tips to grow prom season business
Here Comes the Brides
Tips to Grow the profitable niche of wedding and bridal business
May
The ultimate business guide for Mother’s Day
June
Plan the daddy of all Father’s Day promotions
July
Swing into Summer
How to launch hot promotions
September
Rake ‘em in this Fall
Tips to grow your back-to-school and Fall season
October
Halloween Boo-sters
Magical Halloween merchandising and promotions
November
Get Into the Black
Kick off Black Friday with a gift card strategy
December
Put a Little Merry in Your Marketing
Holiday Marketing and merchandising
Written expressly for
SALON OWNERS · SPA OWNERS · STYLISTS · ESTHETICIANS · MANAGERS · MAKEUP ARTISTS · NAIL TECHS · LASH TECHS · BEAUTYPRENEURS
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NEED A SALON MARKETING PLAN?Plan And Align Your Marketing Campaigns & Activities With Our Beauty Business Marketing Calendar
Get our Free Beauty Business Calendar HERE
Plan and align your marketing campaigns & activities with our Beauty Business Marketing Calendar
– Ready-to-use editable 12-month calendar
– Dates and events to promote throughout the year
If you are looking for a brand makeover or new brand creation, set up a chat via Calendly for a FREE 30-minute consultation call with me Set up a chat with me here
