Fundamentals of Salon Website Design

In the business of beauty, competition is fierce. In order for your salon to stand out in the digital world, you need a stunning online presence – a unique website design that reflects your salon’s character. The right website will show off your business and allow you to reach out to new customers and stay in touch with current ones.

A website that reflects your salon is a powerful tool to grow your business.
Ask yourself today, is your website a true reflection of your business?

Potential clients window-shop the internet just like they window-shop in the real life. As a brick-and-mortar business, your website is most likely the first contact or interaction potential clients will have with your brand. First impressions count, so be sure your salon website articulates who you are and captivates with a stunning salon brand image.

The first and most important goal online is for your salon website to be “findable” – just like the physical location of your salon – you can be easy to find, or not. Make sure your site is on Main Street – you want your salon site to show up when potential guests search for salon services in your area.

The second goal online is to CAPTIVATE once they find you. A great-looking website begins with the development of a polished brand image. A salon brand is a concept, the foundation of your entire marketing framework, and the emotional and psychological relationship between a company and consumers. A salon brand is what people think and feel when they experience the essence of your salon brand.

Fundamentals of Salon Website Design

Contact Information

Make it easy for clients to find your phone number and location. Don’t just put it on your contact page – list it where it can be viewed on EVERY page. Header or footer. On the Contact Page make sure to add a map with easy access directions.

Salon Interior

Let potential clients want to see the “inside” of your salon. Literally. Make sure you include images of your salon interior spaces, as well as street view images. If they can see your establishment and view how beautiful, quaint, or whimsical your salon space is a potential client will be more comfortable and likely to book an online appointment.

Services and Prices

One of the first pages potential clients look at, so be sure to feature all of your services with well-written descriptors and clearly defined prices.

Service Provider Bios

Allow potential clients to get to know your salon team. Showcase your salon service providers through mini-bios that advertise their amazing expertise and experience. This lends credibility to your salon and adds authority as industry experts.

Retail Products

Are you passionate about the products you feature/utilize in your salon services? Do you have a special “in-house” treatment that differentiates you from the rest? Let potential clients know the products and brands sold in your salon and why you love them. Spread the word on why you choose the brands you retail in your salon.


Show the world what other clients are saying and experiencing at your salon. Written testimonials are a great way to show off your team’s talent. Post them not only to your website but to your social media outlets too for maximum exposure.

Tip: Actual photo testimonials should be on your social media feeds to keep your styles looking fresh and contemporary. Salon website portfolios are so outdated, don’t do it!

Online Appointment Booking

By integrating appointment management software into your website, both potential and existing clients can schedule an appointment from anywhere at any time. Imagine filling appointments while you sleep! BeautyMark recommends MindBody as a stunning software solution that helps manage your business 24/7.

Does your salon use a software program for appointment booking? If so, we will require login information so that we can apply booking software for online booking. If you do not use a software yet, we will need to sign you up for one, we suggest mindbodyonline.com

e-Commerce Application

Make it easy for clients to buy! Instant purchase applications can add thousands to your bottom line. Start selling gift cards online through a gift certificate shopping cart system and a simple buy it now option. Sell instant gift cards for packages or dollar amounts in higher denominations. Happy Selling!

Getting Started The Web Design Process

1. Collect Your Materials

BeautyMark will need all of the necessary items to create your gorgeous custom website! This includes all text, print, copy, brochures, photographs, logos, fonts, and palette of colors. We need it ALL to get your site going, the more the better.

2. Establish the Layout & Site Architecture

BeautyMark will present basic wireframe layout options for site architecture, including tab placement and navigation.

3. Establish Project Design Look and Feel

Starting with your home page, the main page, we start designing and building your beautiful website. Once this first page is finalized we move on to your sub-pages until completion. Forms, Flash, CGI, and Java are now added to your site at this time.

4. Website Completion and Debugging

5. Site Goes “Live”

Your site goes “live” by being published for the world to see. You can now start advertising your site. Tell all your friends!

BeautyMark Marketing can create a website that is custom-tailored for your salon. We’d love to create one for you! We offer finance options for salons or spas on a budget or just getting started. To learn more about our salon website design and development services please visit BeautyMark’s Website Design page here or set up a consultation with me here.