What You’ll Learn in This Post
How to use hashtags for salons to boost visibility and client bookings
The best hashtag strategies: 6–10 tags, location, branded, and inspirational
Common mistakes to avoid like spammy or overused hashtags
How to research and rotate hashtags for maximum engagement
Why consistent hashtag use strengthens your brand presence
Let’s get started!
Introduction: How to Use Hashtags for Salons
Wondering how to use hashtags for salons? Hashtags are one of the easiest ways to attract dream clients and help your beauty business get discovered online. They act as searchable keywords, making your services visible to people already looking for what you offer.
From Instagram to TikTok and even Pinterest, hashtags work across multiple platforms to funnel traffic toward your salon, boost engagement, and position your brand as trend-forward and client-focused.
When done right, hashtags can help potential guests and salon “groupies” find your salon or chair. The right hashtags can translate to more guests coming to your business and more dream client appointments on the books.
Why Learn How to Use Hashtags for Salons?
Hashtags remain a powerful tool because they:
Increase discoverability: Clients can find your content by searching for styles, services, and inspiration.
Expand reach to niche audiences: Hyperlocal, branded, and specialty hashtags connect you directly with the right clients.
Support platform search functions: Social apps are becoming search engines, and hashtags act as key ranking signals.
The key is quality, not quantity. Choosing how to use hashtags for salons effectively means focusing on 6–10 well-curated hashtags per post that reflect your location, services, and brand personality.
What Works Best Right Now
6–10 focused hashtags per post – balanced and strategic.
Hyperlocal hashtags – such as your city or neighborhood (#austinhairstylist).
Branded hashtags – your salon’s signature tag, used consistently by you and your clients.
Trend and community hashtags – like #balayagetrends or #curlyhaircommunity for niche exposure.
Hashtags paired with captions and alt text – algorithms now weigh content context heavily.
What to Avoid
Using the full 30-hashtag limit—it looks spammy and rarely helps.
Broad, overused hashtags (#hair, #love) with millions of posts—your content gets buried.
Copy-pasting the same set every time—algorithms favor variety and context.
Hiding hashtags in “white space”—in-caption placement works better for discoverability.
What Are Hashtags?
A hashtag is simply the pound sign (#) followed by a keyword or phrase. Once posted, it becomes a clickable search link, connecting your content to clients actively seeking ideas, inspiration, or a specific service.
For salons, learning how to use hashtags for salons means leveraging a free, high-impact marketing tool that helps fill your appointment book and increase brand recognition.
10 Ways to Use Hashtags for Salons Effectively
1. Keep Captions Readable When Using Hashtags for Salons
Too many hashtags in your caption look messy. Add them at the end of your caption or place them in the first comment.
Pro Tip: Aim for 6–10 hashtags for balance.
2. Avoid Spaces Inside Hashtags
Hashtags only work when words are connected: #santamonicahairdresser not #santamonica hairdresser.
3. Use Spaces Between Hashtags
Separate hashtags with a space, not commas:
#santamonicahairdresser #oribe #oribesantamonica
4. Always Include Location Hashtags
For brick-and-mortar salons, location hashtags connect you with potential local clients:
#yourstatesalon #yourcityhairstylist #yourcitysalon #santamonicasalon
5. Add Service-Specific Hashtags
Highlight your specialties to draw in clients looking for specific services:
#balayage #haircolor #lob #dermabrasion #blondehair
6. Build Personality Hashtags
Create a few branded hashtags unique to your salon:
#bluebirdsalon #hellobeautiful #bluebirdonmyshoulder
7. Include Inspirational Hashtags
Dream clients often browse for ideas before booking:
#hairinspo #hairtrends #balayagespecialist #ombrespecialist #blondespecialist
8. Use Product Name Hashtags
Highlight professional brands used in your salon:
#oribe #randcohair #davines #kerastase #aveda #dermalogica
9. Research Hashtags and Build Connections
Hashtags evolve constantly. Research those that are active and relevant to your services and location. Mix niche hashtags with broader community tags to maximize reach. Engage with other posts using the same hashtags to build visibility and relationships.
10. Stay Consistent
Once you know how to use hashtags for salons, use them consistently. Create sets for specific services and rotate them to stay relevant while avoiding spammy repetition.
Need Help With Your Hashtag Strategy?
Learning how to use hashtags for salons takes time and creativity—but it pays off. Hashtags help your content get discovered, grow your social following, and bring in your dream clients.
BeautyMark offers Social Media Management designed for beauty businesses, from post creation to full hashtag strategies.
Schedule your free consultation today and start attracting clients who can’t wait to book.
Hashtags aren’t just trendy—they’re a key part of your salon’s digital presence. By following these tips and mastering how to use hashtags for salons, you’ll boost engagement, strengthen your brand, and fill your chair with clients who love your work.
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