As things return to “normal,” are you worried about a slow summer? It’s time to get fresh with summertime salon specials that keep your business growing and financially healthy all season long.
Slow months don’t have to mean slow revenue. With the right promotions, you can keep your appointment books filled, attract new clients, and increase ticket totals. Here’s how to design specials and offerings that fit summer schedules, seasonal beauty needs, and your business goals.
1. Pre-Book and Book-End Appointments Around Client Vacations
So often we make clients book around our schedules – on the days that we’re in and when we don’t have other appointments on the books. Flip that thinking: schedule around them instead.
Before summer comes, ask your regulars to share vacation dates and bookend their appointments: one a few days before and one a few days afterward. Your color, texture, and big-ticket service clients will love that you’re managing their beauty schedule to keep them looking their best for vacation photos and family gatherings.
This simple change creates customer loyalty and helps prevent revenue dips when your regulars take extended time away.
2. Serve Up Summertime Salon Specials During Slow Hours
Every salon has slower times of day or certain weekdays that don’t fill as easily. Turn those into opportunity windows. Use summertime salon specials to create irresistible deals or mini-packages available only during your least-booked times.
Promote them on Instagram, Facebook, and Pinterest for maximum reach. Use high-quality visuals that reflect seasonal vibes—sun-kissed hair, bold summer nail art, or tropical-inspired skincare treatments.
3. Add Summer-Themed Products to Your Retail Mix
Retail can be a quiet revenue booster during the summer. Adding new summer-themed products can open up entirely new lines of business and increase your average ticket.
Ideas include:
Designer sunglasses and sun hats
Flip-flops and summer jewelry
SPF lip products and travel-size sunscreen
Sun skin repair and after-sun treatments
Self-tanning lotions and sprays
Curate these in a stylish summer display near your front desk and promote them on your social feeds.
4. Offer Services Perfect for the Summer Months
Consider converting a space in your salon into a mini seasonal spa or specialty station. Summer-ready services can include:
Pedicures to show off beautiful bare toes
Specialty fingernail or toenail painting and decals
Summer makeup services with travel-friendly kits
Deep conditioning treatments for hair or skin
Position these add-ons as “easy luxury” that keeps clients looking fresh between regular appointments.
5. Extend Seasonal Hair and Skin Offers
Clients traveling for vacations or family visits want to look their best. Even those staying home want to feel refreshed and polished.
Design special offers for:
Sun-inspired highlights and foils
Brightening and balancing skincare exfoliation
Soothing treatments for sandal-worn feet
Bundle them together as part of your summertime salon specials or offer them as easy add-ons when clients book their usual services. Promote the add-ons through email and social media with before-and-after photos to help clients visualize results.
6. Rev Up Referrals (WOM)
Word-of-mouth referrals are a salon’s most powerful marketing tool. Reward loyal clients for spreading the word. Offer a fun referral program with tiered rewards, or run a summer-long referral contest.
Consider a special prize drawing at summer’s end for those who refer friends or family. It’s a simple way to spark interest and add new names to your client list.
Keep Your Business Growing All Summer
Summer doesn’t have to mean slow. With smart promotions, seasonal products, and services that meet your clients’ beauty needs, you can keep appointments filled and revenue strong. These summertime salon specials are your roadmap to seasonal success—and client loyalty that lasts long after the summer fades.
Ready to plan your summer marketing? Schedule a consultation today: https://calendly.com/beautymarkmarketing
For more inspiration, check out our blog on Summer Instagram Marketing Ideas for Salons: https://beautymarkmarketing.com/
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