In North America Mother’s Day is one of the biggest “gift-giving” holidays of the year. Salons and spas are perfect businesses to benefit from a Mother’s Day promotion that translates services and retail products into great Mother’s Day salon or spa packages. Remind consumers that gift cards, service packages, and pampering retail products make memorable gifts for moms, grandmothers, aunts, wives, and daughters. Learn more on how to maximize Mother’s Day…

Marketing studies tell us that Mother’s Day spending peaks in the week between the 3rd and the 9th of May, so make sure to implement your Mother’s Day campaign as soon as possible. Make this year’s Mother’s Day the most successful one yet, attract the right consumers to your salon for their gift-giving needs.

TIP #1 Cover All Budget Types

Divide up your service and product selections for all budgets, provide package options in different amounts to cover all budget types.

TIP # 2 Think MEN

Remember that men purchase a significant portion of Mother’s Day gifts overall, put your Mother’s Day campaign in the windows in the form of posters to get walk-by traffic to walk-in. Market directly to men with a “stressed to the max wife” Mother’s Day hair or spa package.

TIP #3 Promote Everywhere

Promote your salon or spa Mother’s Day specials on all marketing channels including social media, website, and “in-store”.

1) Update website to include your of Mother’s Day promotion
2) Post Mother’s Day promotion on all social media channels.
3) Create Mother’s Day promotional signage for windows and mirror talkers for individual stations.
4) Create scripts for staff to help them start the conversation about Mother’s Day behind the chair or at the point of purchase.

TIP #4 Gift Cards

Did you know that the most popular time for Mother’s Day gift card sales is Mother’s Day “eve”? Make sure it’s easy to purchase gift certificates in person and from your website. You should have both print and email delivery options available. Gift cards can be a big money-making opportunity for salons if panicked gift-givers can access your salon’s website and purchase a thoughtful gift for their loved one.

TIP #5 Mother’s Day Email

Send out an e-mail campaign announcing your Mother’s Day gift options. Remember that most sales for Mother’s Day will be at the last minute. Promote your salon or spa’s Mother’s Day packages or gift cards as perfect “last minute” gift options.

Run your campaign like this:

Email 1: May 1: Mother’s Day Campaign Launch
Email 2: May 5: Only 3 Days left!
Email 3: May 8: Last 24 Hours Last Minute Gifts = Gift Cards

Marketing studies tell us that Mother’s Day spending peaks in the week between the 1st and the 8th of May, so make sure to implement your Mother’s Day campaign as soon as possible. Make this year’s Mother’s Day the most successful one yet, attract the right consumers to your salon for their gift-giving needs.

Need some marketing help? Your local digital marketing agency is not equipped to cater to the specialized needs of beauty businesses. If you head to a generalized marketing agency, you’ll end up spending most of your time explaining how your business works, rather than strategizing your next marketing campaign. With BeautyMark Marketing, you’ll be working with industry experts who truly understand your business at every level.

Contact Beautymark today to discuss your marketing needs or head to our Digital Marketing Services page for more information.