In summer’s slower pace, now’s the time to step up your summer Instagram marketing for salons. These months offer golden opportunities to build your brand, boost engagement, and attract new guests through strong social content. If your posts have gone quiet or feel flat, keep reading—we’ll show you how to bring them back to life with summer Instagram marketing strategies built for success.
Social Media is Tailor-Made for Salons
Social media is a marketing tool tailor-made for the salon industry. Visual platforms like Instagram are perfect for showcasing your stylists’ talent and creativity. But simply posting pictures every now and then won’t cut it. You need a consistent, thoughtful approach that captures your brand’s personality and engages your followers.
This means regular posting, clear brand messaging, and strategic use of Reels, Stories, and hashtags—all aligned with a plan.
What’s Your Current Social Strategy?
If you’re like many salon owners, social media feels overwhelming. Maybe you’re handling everything in-house but don’t have the time for quality content. Or maybe you’ve hired an agency that doesn’t specialize in beauty and doesn’t truly understand your audience.
The reality: word-of-mouth referrals aren’t enough anymore. To grow, you need an intentional, polished social strategy that raises awareness and fills appointment books.
Grow Your Audience With Instagram Best Practices
Post Regularly
Consistency is key to summer Instagram marketing success. Decide on a schedule that works for you and stick to it—whether it’s daily, three times a week, or weekly.
Engage With Followers
Respond to every comment and message. Show your audience that Instagram is a space for conversation and connection, not just static content.
Encourage Client Shares
Ask clients to share their styles and tag your salon. Signs at stations and simple stylist reminders can turn your happy clients into brand advocates.
Add Your IG Link Everywhere
Add your Instagram handle to every email, newsletter, and even stylist signature line to increase your reach.
Cross-Promote Your Instagram
Mention Instagram in your signage, on other social channels, and in every client touchpoint.
Tag Your Team & Clients
Tagging increases exposure by placing your content on their feeds as well.
Host Instagram Contests
Contests generate engagement and can introduce your brand to new followers. Ideas include:
Like/comment to win
Caption contests
Tag-a-friend challenges
User-generated content competitions
Trivia giveaways
Share-to-win posts
Hashtag-specific challenges
Use Hashtags for Maximum Reach
Hashtags act as Instagram’s search keywords. Use up to 30 per post, combining general (#hairstylist) and specific (#balayageblonde) terms.
Location-Based Hashtags
Include local tags to attract nearby clients (#YourCityHair or #YourSalonName).
Trending Hashtags
Jump on trending tags when relevant—linking your content to bigger conversations.
Product Hashtags
If you sell professional products, use their official hashtags for potential brand shares (#redkenready, #olaplexlove).
Content Ideas for Summer Instagram Marketing
Transformations
Show off before-and-after results—perfect for demonstrating your talent.
Creative Updos and Styles
Highlight wedding hair, festival braids, and seasonal looks.
New Products
Feature seasonal solutions like SPF hair masks or frizz-control sprays.
Promotions and Events
Post branded graphics for summer discounts, flash sales, or client appreciation events.
Timely Topics
Leverage seasonal moments (back-to-school, summer weddings) for relevance.
Team Member Highlights
Introduce new stylists or feature staff achievements.
Behind the Scenes (BTS)
Give a peek at your salon’s personality with candid BTS moments.
Other Content Ideas
Daily quotes or inspiration
Live Q&A sessions
Client testimonials
Polls, surveys, and interactive stickers
Last-minute appointment openings
Staff training photos
Reposts from happy clients
Memes and lighthearted GIFs
Instagram Can Be Your Client Magnet
When treated as an intentional branding channel—not an afterthought—Instagram is one of the best ways to connect with dream clients and build loyalty. Summer is the perfect time to sharpen your social approach, expand your reach, and keep your business top of mind. With the right summer Instagram marketing plan, you can turn seasonal slowdowns into growth opportunities.
Need help creating a cohesive strategy and posting content consistently? Schedule a consultation today: https://calendly.com/beautymarkmarketing
For more tips, check out our blog on Get Fresh With Summertime Salon Specials That Work: https://beautymarkmarketing.com/
Done-for-You Social Media Management
BeautyMark Marketing specializes exclusively in beauty and salon businesses. Our done-for-you social media management handles everything: content planning, posting, branding, and audience engagement—so you can focus on running your salon. With a team that understands the beauty industry inside and out, we’ll elevate your Instagram presence and attract new clients while saving you hours each week.
BeautyMark specializes in beauty business marketing. Learn more BeautyMark Digital Marketing Services or you can Schedule a Chat with Me here and make sure to follow our blog HERE for weekly tips on salon marketing tips
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