Along with Spring comes the traditional “spring cleaning” ritual. Let retail be the root of salon growth this season by freshening up your salon retail space. A well merchandised retail space that showcases your salon’s brands and product offerings will have the biggest impact on revenue this Spring.
I have found in my consultancy work that even the most beautiful salons and spas often have retail space that disappoints in both “experience” and revenue. Many salon owners invest thousands of dollars on product lines, but fail to invest in the basic elements to present brands and product offerings in an inviting manner that encourages sales.
Spring time is the perfect time to implement a formula for presenting beauty products beautifully and creating an ambience that makes clients want to spend – it all begins with Spring Cleaning.
Create a dedicated retail area.
A visually appealing retail space, when planned properly, can maximize sales by making products accessible and easy to browse.
Use great display shelving.
Avoid the average, opt for open spaced shelving presented in clean, straight lines. Model your retail space on luxury beauty retailers– optimize display and merchandising to encourage customers to pick it up, try it and buy it!
Create a focus table.
In the center of your retail space position a beautifully curated table of bestsellers, promotional or seasonal offers arranged on a focus table, ideally in direct view of clients as the enter and leave the salon.
Group brands together.
Brands make a better presentation visually when displayed together, on a shelf, looking fabulous and begging to be bought.
Signage is important.
Take the time to create shelf talkers and point of sale marketing materials, displayed alongside products highlighting USPs and usage instructions.
Put a price on it.
Pricing products makes them easier to sell, especially when it comes to impulse purchases. A simple price sticker on or retail price list displayed alongside the products assists with sales.
Keep it clean.
Often overlooked is the importance of cleanliness. Spring clean your retail space – keep your products spaced and faced, ensuring boxes or bottles are aligned and facing front and center. Testers should be replaced or replenished.
When it comes to merchandising your shelving make products front and center and add your own branded flair.
Mix it up every season.
Change up your retail layout and focus each season. This encourages regular clients to take note of products they might previously have overlooked.