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Beauty branding is all about first impressions, and in the business of beauty, the bar is set high. Salons need a distinctive brand to stand out and attract clients in an over-saturated market. A Branding (if you are a new business) or Rebranding Strategy is what many established beauty businesses face after being in business for 5+ years – is it time for a brand makeover? Modernizing a brand identity shows clients that you are still relevant as a salon and brand. So ask yourself, is your brand ready for a makeover?
Inconsistent visuals are a dead giveaway that you are a DIY operation. You need a color palette that speaks to your ideal client, use a consistent font selection and keep a distinctive and cohesive visual story. Think Gucci, not Walmart.
Bad copywriting ultimately means you are talking to the wrong audience. Content on your website and social media that is disjointed, lengthy, unclear, or too wordy comes across as unprofessional and low-budget. Two things all beauty businesses should avoid at all costs.
Your beauty business website needs to be up to the standards that premium clients expect. If your website is over 5 years old, or if you are still using your booking software’s landing page, then it is definitely time to update your online presence.
NICHE / AREA OF EXPERTISE CORE VALUES
MISSION STATEMENT
IDEAL CLIENT OR CUSTOMER DIFFERENTIATING FEATURES
MOOD BOARD INSPIRATION
COLOR PALETTE
FONT PREFERENCES
CUSTOM ICONS PATTERNS/TEXTURES
PRIMARY + SECONDARY LOGO
WEBSITE
SOCIAL MEDIA GRAPHICS
MARKETING GRAPHICS
INFORMATIONAL PDFS
CONSISTENCY
CLIENT INTERACTIONS
WORKFLOW MANAGEMENT
MARKETING STRATEGY CREATIVITY / INVENTIVENESS
Evaluate how well each visual piece of your brand matches your Brand Identity style specifications:
logo, color palette, fonts, and patterns.
Salon Exterior + Interior (Signage, Awnings, Decals, Paint)
Website
In-Store Graphics
Social Media Profiles (Facebook Instagram, Pinterest)
Google My Business
Highlight Icons Stories and Reels
Social Media Imagery
Printed Marketing Materials (Service Menu, Gift Card, Etc)
Newsletter Templates
Blog Post Images
Employee Handbook
Salon Policies + Procedures
Decide what elements of your salon brand need to be updated or revised.
What changes will make the most impact? Prioritize accordingly.
Decide which brand updates you can handle in-house and delegate to a team member.
Decide which brand updates require outsourcing and determine a completion timeline.
Need help? Don’t worry, we can help you prioritize what to tackle first.
Evaluate how consistently you’ve used your brand voice in your tagline, titles, descriptions, URL, contact information, etc across all the pieces.
Tagline
Website About Us
Website Contact Us Page
Menu Service Descriptions
Blog Titles and Posts
Social Media Captions
Social Media Profile Bio Text
In-Store Printed Collateral
Newsletter Copy
Employee Handbook
Salon Policies + Procedures
Staff Email Signatures
Copy and paste all of your written brand messages into one Word or Pages doc.
Decide what elements of your salon brand messaging need to be updated or revised.
Decide what brand messaging updates would make the most impact. Prioritize accordingly.
Decide which messaging updates you can handle in-house and delegate to a team member.
Decide which updates require outsourcing and determine a completion timeline.
Need help? Don’t worry, we can help you prioritize what to tackle first.
If the points you just considered and evaluated make you concerned about the state of your brand—the answer is yes, you need to rebrand.
Many salons hesitate to commit to a rebrand because they struggle with the key dilemma: “Is rebranding really worth the time, money, energy, and logistics?” Yes, it is worth it!
Your “brand” is the “first” impression you make. It either attracts interest, or it doesn’t. Modernizing a Brand Identity shows both current and potential clients that you’re still relevant as a salon and brand.
All of these design elements are woven throughout your online and in-store presence. The more on-point your branding and marketing are, the easier it will be to reach your target audience and attract the dream clients you’re looking for.
Your salon website REALLY matters. Our advice? Replace your cluttered, antiquated website with intuitive navigation and on-brand aesthetics and design. A successful website should optimize your marketing and branding seamlessly.
Utilize important marketing dollars to rebuild your online presence—when your salon website brings you the ROI you’ve been waiting for, you’ll be glad you made the investment. Need help? Let’s Chat!
Is Your Salon Brand and Website A True Reflection Of Your Business?
ASK YOURSELF:
Is your salon brand identity polished or looking a bit tired?
Is your salon website outdated? Is it a bit DIY-ish?
Does your website clearly define what makes you different from your competition?
Does your website include the 5 Pillars of Marketing?
Does it establish TRUST?
If not, this could be costing you bookings and $$$$$$$$
Modernizing a brand identity and website shows clients that you are still relevant as a salon and brand. Why choose BeautyMark Marketing for your salon’s brand identity and website design projects? BeautyMark specializes in beauty business marketing. That’s all we do and the only industry we serve.
Learn more About Us HERE
Learn more about BeautyMark Marketing’s Website Design Services HERE
and Brand Identity Services HERE
Make sure to follow BeautyMark’s Blog for weekly salon marketing tips HERE
NEED A SALON MARKETING PLAN?Plan And Align Your Marketing Campaigns & Activities With Our Beauty Business Marketing Calendar
Get our Free Beauty Business Calendar HERE
Plan and align your marketing campaigns & activities with our Beauty Business Marketing Calendar
– Ready-to-use editable 12-month calendar
– Dates and events to promote throughout the year
