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The power of a selfie, there is no better testimonial than a client’s endorsement of an image. When posted to social media outlets a client selfie can expose your salon to tons of potential new clients. Instead of wishing for this kind of exposure, add it to your marketing strategy and make it happen!
Is your salon selfie-friendly? It’s no secret that guests love to photograph themselves after a salon visit (when they are looking and feeling their best). More often than not, after a hair appointment clients take selfies in their car or once they get home and proceed to publish them on their favorite social media. They might talk about their new hairstyle, but they don’t always mention the salon or the stylist.
When done properly, you can make the name of your salon appear on their picture, almost like an automatic watermark! To do this simply add a decal sticker of your salon business name or hashtag on a frequently visited mirror or at each salon station mirror right in their field of view. This encourages selfies taken IN THE SALON.
Go a step further and add a Selfie Station in your salon. What is a Selfie Station you ask? It is an area in your salon specifically designated for clients to take selfies of their fabulous new do’s.
A selfie station can be as simple as a clean backdrop to take a picture and post it to their favorite social medium. A beautiful colored wall with your salon name and logo is ideal, or display a gorgeous mirror for client selfies. Label with a sign above the created space with “Take a Selfie”.
A “selfie promotion” offers a discount, a sample service, or a retail product as a gift if they tag your salon and stylist. Invite clients to tag the salon and stylist, once posted (while in the salon) they get the credit.
Encourage guests to take pictures of themselves, both before and after their service. Dramatic style changes (long hair to short pixie) or color transformations (ombre and balayage) get the highest rates of views and clicks. Your salon team should also be encouraged to take before and after images of their favorite hair makeovers to post on the salon’s social media outlets.
Make sure you re-post all endorsements on your salon’s social media channels to spread the word. Don’t forget that “before and afters” get the highest rates of views and clicks.
Take it a step further and create a salon hashtag! Assuming your salon has an Instagram account. Make the decal a hashtag that your salon is known by, in most cases, it will be the name of your salon, part of it, or perhaps something else altogether like #oribeobsessed. Making the decal a hashtag will automatically encourage “selfie-takers” to hashtag YOU.
Here is an example of an excellent way to “tag” your next client’s selfie for maximum exposure. Another fabulous #haircut by Melrose #BluebirdSalon. We are absolutely loving this new pixie short hair trend. #springtrend #shorthairdontcare #thechop #nj #bergencounty #englewoodnj #hair #shorthair #shorthairstyle #longtoshort #hairsalon
Take advantage of the well-known “selfie” – it’s a fun part of our culture that translates to a purely organic form of salon advertising that should be added to your marketing strategy.
Why choose BeautyMark for your salon’s digital marketing? BeautyMark specializes in beauty business marketing. To learn more about BeautyMark Digital Marketing Services you can Schedule a Chat with Me here, make sure to follow our blog HERE for weekly tips on salon marketing tips.
