Due to the fact that Mother’s Day spending was up 11% over the previous year, there’s every reason to believe that for 2012 we’ll meet or exceed last year’s Mothers Day spending levels. In 2011, U.S. consumers spent just over $140 per person, if you are a beauty business owner you are one of the businesses that can benefit from Mother’s Day marketing for salons and spas. Translate your own products and services into great Mother’s Day packages that offer the memorable gift of experience.

 But don’t assume that people know that salon and spa gift cards or pampering retail products make great gifts for their moms, grandmothers, aunts, wives, and daughters. BeautyMark Marketing offers MOM ROCKS, a Mother’s Day Ready-To-Wear campaign that can be implemented across multiple marketing channels. Let us make your Mother’s Day gift options obvious and easy to find:

• Merchandise your products and gift cards in such a way that people see them like Mother’s Day gifts in displays in the salon and in signage throughout the salon with mirror talkers and at the point of purchase, in the waiting area with posters.
• Promote your Mother’s Day promotion on social media, your blog, your website, your email newsletter, and in direct mailings.
• Make it convenient for people to choose your salon or spa gift options by including Mother’s Day gift tags, greeting cards, gift wrap, or gift bags along with your gift options (or make them available for purchase near the display)
• Remembering that men purchase a significant portion of Mother’s Day gifts overall, you need to put your Mother’s Day gift options in the windows {in the form of posters} to get walk-by traffic to walk-in traffic
• Update website landing page with images of Mother’s Day Promotion/Campaign and post links to Pinterest, Facebook, and Twitter
• Create signage for merchandise display area/s and mirror talkers for stations
• Send an e-mail reminding clients that Mother’s Day is Sunday, May 13, 2012 and listing your top 2 – 3 Mother’s Day gift options; consider extending an e-mail only codeword for free add-on or early-bird Mother’s Day gift sales
• Create scripts for staff to help them start conversations about Mother’s Day behind the chair or at the point of purchase. Make sure staff know that the point is to make it easy and convenient for customers to purchase gifts for Mother’s Day
• Remember that most sales for Mother’s Day will be at the last minute. Promote your salon or spa’s Mother’s Day gift options as perfect “last minute” gift options by way of postcard mailer, special dedicated Mother’s Day email, your blog, website and social media networks.