As a salon owner, investing in Halloween salon marketing promotions can turn October into one of your most profitable months of the year. Halloween is no longer just for kids—it’s a month-long celebration filled with costume parties, community events, and themed nights out. That means endless opportunities for your salon to attract new clients, boost retail sales, and have a little creative fun.
Here’s how to master Halloween salon marketing and set the stage for spooky-good success.
1. Halloween Hair & Makeup Promotions
Halloween costumes have evolved beyond simple masks and store-bought outfits. Clients want full transformations, and that includes hair and makeup. Offer Halloween salon marketing packages for clients heading to themed parties, parades, and special events.
Consider expanding your team by bringing in freelance makeup artists for high-demand weekends. This year, Halloween falls on a Tuesday, which means the biggest rush will hit the weekend before—a perfect opportunity to book out your schedule.
Sample promotion packages:
Halloween Hair: $85 – Choose from a sleek blowout, voluminous updo, or creative costume styling.
Halloween Makeup: $95 – From glamorous to gruesome. Includes false lashes.
Halloween Hair & Makeup Special: $150 – A complete transformation from head to toe.
Pricing will vary based on market and look complexity—adjust for your salon’s services and client expectations.
Promote these services all month long to capture multiple weekends of revenue, not just one big Halloween rush. Consider adding express appointments for kids and teens who need quick face-painting or hair glitter designs for school events.
2. Halloween Spa Specials
Halloween isn’t just about the costumes—it’s also a chance to sell spooky spa treatments. Add Halloween salon marketing spa ideas like themed nail art (pumpkins, spider webs, glow-in-the-dark tips) and facials like a “Mummy Wrap” using seaweed-based products. Seasonal spa treatments give clients something fresh to try and create social content for your salon’s feeds.
3. Tell a Story with Merchandising
Great merchandising is more than decor—it’s storytelling. Build your Halloween salon marketing plan around a cohesive theme:
Color Palette: Choose a base (black, gold, deep plum) and repeat it throughout the salon.
Retail Displays: Use themed signage and point-of-purchase props.
Lighting & Music: Warm, dramatic lighting and a playful playlist set the tone.
We’ve curated a Halloween Merchandising/Retail/Display Inspiration Board to help you create stylish Halloween merchandising displays that feel chic, not cheesy.
4. Show Off a Halloween-Themed Window Display
Your front window is free advertising space—use it wisely. Choose one standout theme (think “Haunted Hollywood Glam” or “Witchy Boho Beauty”) and design a display that stops people in their tracks. Use layered props, lighting effects, and retail product placement to make your window an Instagram-worthy focal point for your Halloween salon marketing efforts.
5. Stock Halloween-Themed Retail
Seasonal retail not only boosts revenue but also complements your Halloween salon marketing. Add items like:
Temporary hair color sprays and glitter gels.
False eyelashes, face gems, and theatrical makeup kits.
Fun seasonal accessories (witch hats, glow-in-the-dark jewelry, faux fangs).
Bundle smaller items into grab-and-go kits—perfect for last-minute shoppers looking for quick costume enhancements.
6. Upgrade Displays with Halloween Props
Create small vignettes throughout your salon that mix retail products with themed props:
Mini painted pumpkins and glittery leaves.
Hanging bats, faux cobwebs, and black feathers.
Display baskets or stands grouped by color or theme.
These micro-displays encourage browsing, highlight seasonal products, and create a boutique-style feel that elevates your Halloween salon marketing displays.
7. Fresh Flowers for Seasonal Flair
One of the easiest ways to upgrade your salon’s look is to bring in fresh flowers and greenery. Arrange seasonal blooms in hollowed-out pumpkins or autumnal squash for a unique twist on traditional fall displays. This adds warmth and freshness to your salon while making retail displays feel high-end—a small touch that supports your Halloween salon marketing.
8. Use Shelf Talkers to Sell More
Shelf talkers are small signage cards that highlight products, services, or seasonal packages. For Halloween, go with black cards and metallic gold lettering for a dramatic seasonal look. Use them to spotlight limited-time Halloween kits or retail bundles and reinforce your Halloween salon marketing promotions.
9. Create a Halloween-Themed Selfie Station
A Selfie Station is one of the easiest ways to increase social media engagement. Designate a corner of your salon with a themed backdrop, seasonal props (witch hats, faux brooms, skeleton sunglasses), and good lighting. Encourage clients to tag your salon and use a branded hashtag when they post their photos. This simple step turns clients into ambassadors for your Halloween salon marketing campaign.
10. Generate Social Media Hype
Halloween is a visual holiday—take full advantage of it. In the weeks leading up to Halloween, encourage your team to create their own ghoulish hairstyles and makeup looks. Share behind-the-scenes videos, transformation reels, and staff costume photos on Instagram, TikTok, and Facebook. User-generated content from your Selfie Station can be reposted, giving your Halloween salon marketing even more reach.
11. Host a “Fright Night” Event
If you want to go all in, host an evening event for your clients. Offer mini hair and makeup sessions, retail discounts, and themed treats. Play Halloween music, create a photo booth, and give away small goodie bags with retail samples or discount vouchers for future visits. This kind of event creates community buzz and positions your salon as the place to be for Halloween salon marketing success.
12. Smoothly Transition to Thanksgiving
The beauty of autumn decor is that it transitions easily into November. After Halloween, simply swap spooky elements for cozy fall ones:
Keep pumpkins but paint them neutral or metallic.
Add acorns, pinecones, wheat stalks, and feathers.
Keep warm lighting and natural textures.
We’ve also curated an Autumnal Merchandising/Retail/Display Inspiration Board to guide you as you transition from Halloween to Thanksgiving with minimal effort and keep your Halloween salon marketing momentum going.
Sweet Endings for a Spooky Season
Halloween salon marketing is about more than spooky decor—it’s about creating an experience that draws clients in, inspires them to try new services, and encourages retail purchases. From themed hair and makeup packages to retail storytelling and social media buzz, these ideas will help you maximize October revenue and carry that momentum through the rest of the holiday season.
Need help planning your holiday marketing strategy? Schedule a consultation with BeautyMark Marketing.
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