In the beauty business, client experience is everything—but it starts long before anyone sits in the stylist’s chair. While your services may be stellar and your salon space polished, what draws clients in from the start is your brand. That’s why your beauty business needs professional branding services—not just marketing—to truly stand out, attract your […]
What is a Mood Board you ask? A Mood Board is a collage of a variety of visual elements – images, colors, patterns, graphics, and other objects. These visual elements help to define your brand visually before the actual brand development begins. This is the first step of communicating what your brand identity will look […]
“Brand” is much more than just a logo – it’s the foundation of your beauty business. A well-crafted brand creates emotion and experience. Beauty brands are all about style. If we think about well-known “big” beauty and hair brands, the first association that comes to mind is the fine-tuned overall perception of the brand. This […]
