One of the first steps in Brand Strategy is identifying who is your salon’s ideal client. Are you marketing your beauty business, salon, or spa services to the widest possible audience? This may seem like the easiest way to grow your business fast, but trying to be all things to all people is not a […]
What is a Mood Board you ask? A Mood Board is a collage of a variety of visual elements – images, colors, patterns, graphics, and other objects. These visual elements help to define your brand visually before the actual brand development begins. This is the first step of communicating what your brand identity will look […]
Want to reset your salon marketing routine in 2022? We’ve created a list of key goals and intentions with BeautyMark’s 2021 evaluation. As 2021 closes out, reflect and review the previous year’s marketing objectives to create a refocused marketing strategy for the next calendar year. We’ve created a list of key goals and intentions with […]
