Tag: branding

How to Identify Your Salon Ideal Client

Attract loyal, high-spend clients by defining your salon ideal client. Use this guide to refine your brand strategy and grow with purpose. Are you trying to market your beauty business to everyone? It might seem like a smart way to grow quickly—but casting too wide a net is rarely effective. One of the golden rules […]

Reset 2022 with Our 2021 Evaluation

Want to reset your salon marketing routine in 2022? We’ve created a list of key goals and intentions with BeautyMark’s 2021 evaluation. As 2021 closes out, reflect and review the previous year’s marketing objectives to create a refocused marketing strategy for the next calendar year. We’ve created a list of key goals and intentions with […]