How to Sell the Salon Experience and Keep Clients Coming Back
Selling the Salon Experience Ultimately, beauty businesses are selling more than services—they’re selling the salon experience. The way a client feels when they leave is the reason they return again and again. It’s not just the salon’s price point, team skills, or education; it’s about creating moments that make guests feel valued, beautiful, and cared […]
Grow Your Beauty Business – Numbers to Know
As a marketing agency I am often asked “How do I grow my business?” That’s the million dollar question! There is no do it quick scheme – it’s about hard work, loving what you do, and knowing “your numbers”. What are “your numbers” you ask? The numbers to know are: 1. # Current Guests per […]
The Key to Client Retention is Follow Up
Do you find that most of your salon or spa clients are regulars or “one-offs”? How do you convert more of those one-time only clients into regular guests? Get them connected! Not sure how to get connected, here are some ideas! Build Email List Get the email address of every single customer that enters through […]