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Get Our Daddy Strategy

For some beauty businesses, June signals the beginning of the slower summer months. But when planned properly and initiated early enough, Father’s Day can be a nice marketing opportunity for two reasons – firstly, to boost June sales, and secondly, to tap/or refocus on the male demographic. This year implement “The Daddy Strategy” for a […]

How to Maximize Mother’s Day

how to maximize mother's day

In North America, Mother’s Day is one of the biggest “gift-giving” holidays of the year. Salons and spas are perfect businesses to benefit from a Mother’s Day promotion that translates services and retail products into great Mother’s Day salons or spa packages. Remind consumers that gift cards, service packages, and pampering retail products make memorable […]