Ask yourself honestly. Do you run full-hearted promotions? Poor execution is usually to blame for marketing promotions not meeting expectations. Many salons run campaigns with the goal to bring in new clientele, but the opportunity to turn the “promotional guest” into a loyal client is lost. Read more to find out the 8 steps to […]
Ask yourself honestly. Do you run full-hearted promotions? Poor execution is usually to blame for marketing promotions not meeting expectations. Many salons run campaigns with the goal to bring in new clientele, but the opportunity to turn the “promotion guest” into a loyal client is lost. How and why is the opportunity lost? There are […]
Wouldn’t you like to know exactly what your potential guests are looking for at any given time of year? The demand for salon services evolves seasonally, and your marketing strategy should allow you to tap into current demands so that your brand is always top of mind for your guests. That’s why Beauty of a […]
Ask yourself honestly. Do you run your salon promotions full-heartedly? Poor execution is usually to blame for marketing promotions not meeting expectations. Many salons run campaigns with the goal to bring in new clientele. Yet, the opportunity to turn the “promotion guest” into a loyal client is lost. How and why is the opportunity lost? There […]
Best retailing practices state that salon owners and managers should start planning promotions about three months in advance. While it’s not hard to put together packages or tailored retail displays, you can’t do it last-minute. To make it easy on you BeautyMark has created a cheat sheet for WHAT HOLIDAY you should be planning and […]
