4 Steps to Start Your 2016 Salon Marketing Plan

A goal without a plan is just a wish. Investing a few hours at the start of the year to write a marketing plan for your beauty salon or spa can have a huge impact on profitability for the year to come.  Step 1: Set Your Salon Goals and ResolutionsDon’t just have business dreams, have […]

Step 2 & 3: Beauty Business Strategy and Setting Salon Goals

Step Two: Decide Your Beauty Business StrategyThe strategy you choose for your beauty business influences goals and objectives for the future year. Which one are you? Salon branding strategy – well designed, professional branding is how you communicate to the public why they should choose your salon above the competition. A beautiful brand strategy enables […]