At BeautyMark Marketing, we specialize in beauty business marketing services that build brand awareness and attract new salon guests. One of the most critical beauty business start-up fundamentals is establishing a professionally designed brand and website. These elements aren’t just visual—they’re strategic tools that create credibility, drive engagement, and form the foundation of a client-booking […]
Running effective salon promotions goes beyond offering discounts; it’s about creating meaningful experiences that resonate with clients and encourage repeat visits. In this guide, we’ll explore 8 strategic steps to ensure your promotions are impactful, fostering client loyalty and enhancing your salon’s brand presence. How And Why Is The Opportunity Lost? There Are Three Main […]
In today’s beauty landscape, competition isn’t just fierce—it’s fabulous. But if you’re planning to run social ads for salons, don’t make the mistake of thinking a cute graphic and a catchy caption will carry the weight. Before you start pouring money into Meta or Instagram, you need to build a foundation that turns clicks into […]
Black Friday is more than just a shopping holiday—it’s a golden opportunity to boost salon bookings, increase revenue, and gain new clients. A thoughtful Black Friday salon gift cards promotion can do all of that and more. Whether you’re selling them online, in-salon, or both, gift cards offer a simple way to turn holiday spenders […]
In the beauty industry, your photos are your first impression—and let’s be real, you only get one. From the moment a potential client stumbles across your Instagram feed or clicks through to your website, your imagery is speaking on your behalf. So what is it saying? Brand photography for salons is more than just snapping […]
In a world where salons are as abundant as coffee shops, standing out requires more than just skill—it demands strategy. Local salon marketing is your secret weapon to not only attract nearby clients but also to build a community that keeps coming back. Let’s explore seven savvy ways to make your salon the talk of […]
In today’s digital age, having a strong online presence is essential for any salon. Beauty salon blogging is a powerful tool to connect with clients, share your expertise, and stand out in a crowded market. Let’s explore how blogging can transform your salon’s online visibility and client engagement. The beauty of blogging. Does your salon […]
As the year progresses, it’s essential to pause and assess your salon’s marketing efforts. A thorough salon marketing evaluation of Q1–Q3 provides insights into what’s working and what needs adjustment. By reflecting on these past months, you can strategize effectively for a successful Q4. BeautyMark has created a list of key goals and intentions with […]
Does your salon or spa implement a Waiting List in your booking system? If not, you are surely losing out on potential revenue. Wait lists bring in more business because it gives you the power to maximize business opportunities. A Waiting List contains clients that are on “stand-by” for appointment week, when an opening becomes […]
