Beauty Business Tools: Attract New Clients with Signage

Most marketing these days seems to be solely focused on online marketing, yet there are plenty of in-store tools most beauty entrepreneurs skip. These tools include sidewalk signage, banner signage, window clings, posters, outdoor signage – visual communications that “speak” to potential “passer-by” clients. This low cost effective tool is easily portable and ensures your […]

Are You Spending ENOUGH on Your Salon Advertising?

Mmmm, let’s see. Spend $1,000 to make 50k – in my simple mind, that’s a 50-1 return on investment. I’d say that’s pretty good. It’s always a mystery to me that so many salon owners somehow expect their business to give them a $100,000 a year income without spending actual hard cash on acquiring the […]