SALON RETAIL MERCHANDISING 101 ~ from lackluster to lucrative

YOUR salon’s retail shelves are meant to do more than balance bottles. This area is a gold mine waiting to be discovered by your guests. The easier you make it for your guests to shop (and buy!) the healthier your salon business will be. So take a good hard look at your retail space. Is it […]

Importance of a Branded Image for Salons

We’re always hearing the word branding and about the importance of building a brand, but what actually is a brand and how important is it to a salon? A solid salon business is just about great hairdressing isn’t it? Or is it? According to Kierna Terrisse founder of BeautyMark Marketing, most people think of a […]