The Formula For Social Media Share-ability = eWoM

To thrive in the competitive beauty market climate salons must transition from traditional to digital marketing. The marketing “must haves” of today begin with: 1) Stellar website 2) Strong social media presence. The number one way to build salon business is still “Word of Mouth” – it’s now simply digital or electronic word of mouth (eWoM). […]

Salon Marketing on Social Media – the formula for “share ability”

Return on investment is hard to measure when it comes to social media marketing, making it hard to justify spending too much time or money. Yet, with tailored content salon businesses can reap the rewards of being in the right place at the right time.  The perfect formula for share ability will maximize exposure, increase […]