A magical day that will be memorialized in photos for years to come, Big Day bridal hair and beauty is big business for salons. Brides, and their attendees, want to look perfect for wedding day photos. As a beauty business, you are in the ideal position to help everyone look and feel their best. If […]
One of the first steps in Brand Strategy is identifying who is your salon’s ideal client. Are you marketing your beauty business, salon, or spa services to the widest possible audience? This may seem like the easiest way to grow your business fast, but trying to be all things to all people is not a […]
Do you find that most of your salon or spa clients are “regulars “or “one-offs”? How do you convert more of those one-time-only clients into regular guests? Get them connected! Not sure how to get connected, here are some ideas on how to turn new guests into repeat clients. 1. Build an Email List Get […]
Ultimately, beauty businesses are selling the “salon experience”. The way a client feels when they leave is the reason they come back for more. It’s ultimately not the salon’s price point, team skills, education, or relationships – the goal is for every salon guest to feel beautiful upon leaving your salon. Do you have what […]
How to attract dream clients with optimized hashtags. Hashtags are not just for Instagram anymore, use them across all your salon or spa social media channels. Hashtags help your social media channels act as traffic funnels to build your hair or beauty brand and increase engagement. What are hashtags? Quite simply, the hashtag symbol (or […]
