How to Identify Your Salon Ideal Client
Attract loyal, high-spend clients by defining your salon ideal client. Use this guide to refine your brand strategy and grow with purpose. Are you trying to market your beauty business to everyone? It might seem like a smart way to grow quickly—but casting too wide a net is rarely effective. One of the golden rules […]
Sell the “Salon Experience”
Ultimately, beauty businesses are selling the “salon experience”. The way a client feels when they leave is the reason they come back for more. It’s ultimately not the salon’s price point, team skills, education, or relationships – the goal is for every salon guest to feel beautiful upon leaving your salon. Do you have what […]
How to Attract Dream Clients with Optimized Hashtags
How to attract dream clients with optimized hashtags. Hashtags are not just for Instagram anymore, use them across all your salon or spa social media channels. Hashtags help your social media channels act as traffic funnels to build your hair or beauty brand and increase engagement. What are hashtags? Quite simply, the hashtag symbol (or […]