How to Grow Wedding Seasonal Business

How To Grow Wedding Season business

A magical day that will be memorialized in photos for years to come, Big Day bridal hair and beauty is big business for salons. Brides, and their attendees, want to look perfect for wedding day photos. As a beauty business, you are in the ideal position to help everyone look and feel their best. If […]

Who is Your Salon’s Ideal Client?

Who is Your Salon’s Ideal Client?

One of the first steps in Brand Strategy is identifying who is your salon’s ideal client. Are you marketing your beauty business, salon, or spa services to the widest possible audience? This may seem like the easiest way to grow your business fast, but trying to be all things to all people is not a […]

Valentine’s Day Salon Merchandising

valentine's day merchandising elements

Valentine’s Day has become a retail giant. The day of love is a beauty business’s dream, the perfect time for selling Valentine’s Day services as well as promoting products and services as gifts. With some love and creativity, you can create a Valentine’s Day salon merchandising experience that guests won’t find elsewhere. For inspiration check […]

How To Turn New Guests Into Repeat Clients

Turn New Guests Into Repeat Clients

Do you find that most of your salon or spa clients are “regulars “or “one-offs”? How do you convert more of those one-time-only clients into regular guests? Get them connected! Not sure how to get connected, here are some ideas on how to turn new guests into repeat clients. 1. Build an Email List Get […]

Sell the “Salon Experience”

Sell the "Salon Experience"

Ultimately, beauty businesses are sell the “salon experience”. The way a client feels when they leave is the reason they come back for more. It’s ultimately not the salon’s price point, team skills, education, or relationships – the goal is for every salon guest to feel beautiful upon leaving your salon. Do you have what […]

How to Attract Dream Clients with Optimized Hashtags

How to attract dream clients with optimized hashtags. Hashtags are not just for Instagram anymore, use them across all your salon or spa social media channels. Hashtags help your social media channels act as traffic funnels to build your hair or beauty brand and increase engagement. What are hashtags? Quite simply, the hashtag symbol (or […]