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How to Achieve Digital Word of Mouth (eWOM)

Achieve Digital Word of Mouth

To thrive in the competitive beauty market climate salons must transition from traditional to digital marketing. The marketing “must-haves” of today begin with a stellar website and a strong social media presence. Social media marketing is best described as “conversational” marketing, giving beauty business owners the opportunity to spread the word in a whole new […]

How to Get Electronic Word of Mouth (eWOM)

To thrive in the competitive beauty market climate salons must transition from traditional to digital marketing. The marketing “must haves” of today begin with: 1) Stellar website 2) Strong social media presence. Social media marketing is best described as “conversational” marketing, giving beauty business owners the opportunity to spread the word in a whole new […]