The beauty boss contingency plan finds new ways of generating revenue and new ways of staying engaged with loyal clients. The most important tip is to stay positive and focus on what you can control, not what you can’t.
1. Reschedule for Retention
Check-in with every single client you can via text, email, or phone call. Try to reschedule every single appointment you can instead of letting clients cancel. Put these clients on a VIP list so that once your salon is back up and running, these clients are the priority to reach out and rebook for the earliest date possible.
2. New Ways to Sell Retail
Set Up a Facebook Page Shop
Consider bringing your retail online with Facebook Page Shop. If you have a Facebook business Page, you can add a shop with an included checkout that lets you list products for customers to browse and buy without going to a different website.
Click this link to learn how to add a Facebook Page Shop
Text and Collect
If setting up a Facebook Page Shop sounds too daunting, introduce a “text & collect” service. Simply take payments over the phone and have products ready for collection from your salon doorstep, delivered to your client’s doorstep, or simply ship it. This is an efficient way of selling products offline and staying safe!
Aftercare Recommendations
Offer product and retail recommendations to tie your clients over until their next appointment. Find opportunities to support your clients to continue care for themselves at home. A great product to offer right now is root touch-up products to extend hair color services until you open your doors again.
3. Create Short Videos for Social Media
– Product usage tutorials
– Staycation hairstyles tutorials
– How to conceal roots
4. Sell eGift Cards
The good times will come back, as well as your loyal clients! Why not try to promote eGift Cards that can be redeemed at your salon in the next 3, 6, or 12 months. You can sell gift cards online through software that is dedicated just to do that. This is the perfect gift idea for “Thank You’s” or the upcoming Mother’s Day holiday.
5. Keep Them Informed and Engaged on Social Media
Continue building connections with your audience and strengthen the relationship you have with them. Offer moral support to your clients and community as much as you can. Provide a sense of reassurance that everything will be okay and that self-care is still important in these uncertain times. Create content that’s meaningful, empathic, educational, or inspiring. As a collective, we can begin to shift our mindset from fear and panic to focused and empowered.
It’s clinically proven that if people take better care of their hair, skin, and nails they will actually feel better and be less receptive to illness. Post light, positive and supportive content about health and well-being.
6. Ask for Reviews and Comments
Every small business needs a little love right now. Let your community know that there are other ways they can support local small businesses at this time:
1. Leave a Review
2. Comment on a Post
3. Like a Post
4. Tag a Friend
5. Shout Them Out on Social Media
6. Refer Friends and Family
Instead of being stressed, unproductive, and unable to think properly, take a step back, get clear and make a plan for your business despite what we are all experiencing at the moment. Implement the beauty boss contingency plan and take it one day at a time.
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