Brand Creates First and Lasting Impressions

What first impression does your salon create in the minds of your clients? What lasting impression does it make?
To play a real role in the beauty industry, it is imperative that guests perceive your business highly. How would clients rate your salon? How do they perceive your salon brand? Do they have an opinion on the level of service provided? Will they stick with your salon?
Details can make the difference between mediocrity and megastar status in the minds of your clients.
Salons that offer that “je ne said quoi” factor enhances the salon experience and stands out from the rest. This is the essence of your salon – make your brand so charming and remarkable that your clients would never think about trying the competition.
3 Parts make your salon remarkable:

1. Brand Image:
“Brand” is the definition of a business in shorthand, because you can’t explain the who and the what of your business to everyone (that would be exhausting!). Your brand is your beacon, it signals and calls out to your potential purchasers so they can find you.
What does your brand say about you? It speaks volumes without saying a word, good or bad. In a world littered with marketing noise and branding buzzwords, distinguishing your brand from the rest of the crowd is paramount to success.

2. Impression:
Your image is dependent on what others think about you. Perfecting and refreshing your salon’s brand presence communicates and reflects your brand message. The goal is for a brand’s impression to create confidence and trustworthiness in your business.

3. Identity:
Branding is a lot like flirting. Imagine the power of a brand that can genuinely flirt and connect with people. Brand is the combination of creative communications tools that say who and what you are in a visual snapshot. These tools communicate your salon’s identity in the form of mediums such as font, color palette, pattern, images, and verbiage (voice). Branding is the creation of charm.

How well is your salon brand communicated, does it leave a lasting impression on clients and guests? A salon’s brand – when all working in harmony with image, impression and identity – are the perfect equation to an irresistible business.

Need branding help? We are the beauty branding experts, contact me at kierna@beautymarkmarketing.com