Salon client loyalty isn’t built in a day—it’s cultivated through charm, consistency, and care. When every interaction feels personal and every visit leaves a sweet impression, your guests won’t just rebook—they’ll rave. Want to keep them coming back for more? Stay thoughtful, stay on-brand, and always stay sweet. In a beauty business, first impressions matter—but […]
Are salon no-shows throwing off your day? Salon no-shows are more than just annoying—they cost you real money, drain your energy, and leave you scrambling to fill gaps. Whether it’s a last-minute cancellation or a total ghost, missed appointments are frustrating and unfair to hardworking stylists like you. The good news? You can stop salon […]
Sell the experience, not just the service. Here’s a little truth bomb: your beauty business isn’t just selling haircuts, lash lifts, or skin treatments. You’re selling the experience—how someone feels when they walk out that door—beautiful, seen, and confident. And when you master that? You’re unforgettable. Sure, pricing matters. Skill matters. But what brings clients […]
Do you find that most of your salon or spa clients are “regulars “or “one-offs”? How do you convert more of those one-time-only clients into regular guests? Get them connected! Not sure how to get connected, here are some ideas on how to turn new guests into repeat clients. 1. Build an Email List Get […]
Need marketing help but on a budget? Plan ahead with our DIY 2021 Marketing Planner. Beauty of a Book™ is a compilation of my top blog posts to help beauty bosses grow their businesses throughout the entire year. Beauty of a Book™ commences with a Set The Stage section that includes a beauty-specific Marketing Guide, […]
