For some beauty businesses, June signals the beginning of slower summer months. Kick off June with a Father’s Day Campaign, it may not be as big as Mother’s Day but it carries some definite marketing swagger. Most sales for Father’s Day will be at the last minute, making it the perfect pre-summer promotion. Dote on […]
June focus? Dote on Dads! For some beauty businesses, June signals the beginning of slower summer months. Kick-off June with a Father’s Day Campaign, may not be as big as Mother’s Day but it carries some definite marketing swagger. Most sales for Father’s Day will be at the last minute, making it the perfect pre-summer […]
It’s not too late for customized Mother’s Day promotions from BeautyMark Marketing. In North America Mother’s Day is one of the biggest “gift-giving” holidays of the year. Salons and spas are perfect businesses to benefit from a Mother’s Day promotion that translates services and retail products into great Mother’s Day salons or spa packages. Remind […]
Imagine a full year of premade promotions from January through December. Seasons and public holidays are at the heart of a successful salon marketing calendar. When done right, coordinated salon promotions can generate a steady flow of guests year-round. A salon marketing plan is simply a well-thought-out plan of specials and promotions for your salon. […]
The US male grooming market was worth an estimated $20 billion, doubling its size in ten years. Men are becoming more sophisticated in their grooming habits, and salons that tap into this trend can grab a slice of this highly profitable hair and beauty demographic. Survey after survey shows the male grooming market is expanding. […]
Valentine’s Day has become a retail giant. The day of love is a beauty business’s dream, the perfect time for selling Valentine’s Day services as well as promoting products and services as gifts. With some love and creativity, you can create a salon experience that guests will not find elsewhere. Learn how to create a […]
