Ask yourself honestly. Do you run full-hearted promotions? Poor execution is usually to blame for marketing promotions not meeting expectations. Many salons run campaigns with the goal to bring in new clientele, but the opportunity to turn the “promotional guest” into a loyal client is lost. Read more to find out the 8 steps to […]
Valentine’s Day is the one day that everyone expresses their love, implement these 10 tips to sweeten Valentine’s Day sales. Beauty businesses are perfectly poised to sell the perfect gift – beauty retail and service packages, when planned and promoted right, the additional dollars will make you fall in love with February. N°1 SHOW SOME […]
As the holidays approach, many beauty business owners are gearing up for the most opportunistic time of the year for service and retail sales growth. There is no better time to bring a little cheer to your bottom line, here are some ways to put a little merry in their holiday marketing. CREATE HOLIDAY PACKAGES […]
For some beauty businesses, June signals the beginning of the slower summer months. But when planned properly and initiated early enough, Father’s Day can be a nice marketing opportunity for two reasons – firstly, to boost June sales, and secondly, to tap/or refocus on the male demographic. This year implement “The Daddy Strategy” for a […]
Ask yourself honestly. Do you run full-hearted promotions? Poor execution is usually to blame for marketing promotions not meeting expectations. Many salons run campaigns with the goal to bring in new clientele, but the opportunity to turn the “promotion guest” into a loyal client is lost. How and why is the opportunity lost? There are […]
Black Friday is the official kick-off to the holiday season. While many salon owners tend to ignore gift cards, viewing them as impersonal, the truth is when promoted properly gift cards make a fabulous source of holiday cash flow. Gift cards allow you the opportunity to become a part of your guest’s holiday gift-giving solutions […]
Spending on Halloween is second only to Christmas when it comes to holidays in the country, so as a salon owner it makes sense to capitalize on this popular time of the year and spend some salon marketing dollars as well. With Halloween quickly approaching, here are some pointers on how to master the art […]
For some beauty businesses, June signals the beginning of slower summer months. Kick off June with a Father’s Day Campaign, it may not be as big as Mother’s Day but it carries some definite marketing swagger. Most sales for Father’s Day will be at the last minute, making it the perfect pre-summer promotion. Dote on […]
June focus? Dote on Dads! For some beauty businesses, June signals the beginning of slower summer months. Kick-off June with a Father’s Day Campaign, may not be as big as Mother’s Day but it carries some definite marketing swagger. Most sales for Father’s Day will be at the last minute, making it the perfect pre-summer […]
It’s not too late for customized Mother’s Day promotions from BeautyMark Marketing. In North America Mother’s Day is one of the biggest “gift-giving” holidays of the year. Salons and spas are perfect businesses to benefit from a Mother’s Day promotion that translates services and retail products into great Mother’s Day salons or spa packages. Remind […]
Imagine a full year of premade promotions from January through December. Seasons and public holidays are at the heart of a successful salon marketing calendar. When done right, coordinated salon promotions can generate a steady flow of guests year-round. A salon marketing plan is simply a well-thought-out plan of specials and promotions for your salon. […]
The US male grooming market was worth an estimated $20 billion, doubling its size in ten years. Men are becoming more sophisticated in their grooming habits, and salons that tap into this trend can grab a slice of this highly profitable hair and beauty demographic. Survey after survey shows the male grooming market is expanding. […]
