For some beauty businesses, June signals the beginning of the slower summer months. But when planned properly and initiated early enough, Father’s Day can be a nice marketing opportunity for two reasons – firstly, to boost June sales, and secondly, to tap/or refocus on the male demographic. This year implement “The Daddy Strategy” for a […]
Ask yourself honestly. Do you run full-hearted promotions? Poor execution is usually to blame for marketing promotions not meeting expectations. Many salons run campaigns with the goal to bring in new clientele, but the opportunity to turn the “promotion guest” into a loyal client is lost. How and why is the opportunity lost? There are […]
Black Friday is the official kick-off to the holiday season. Many salons tend to ignore gift cards, regarding them as rather impersonal, but in truth, gift cards give salons the opportunity to solve holiday gift-giving. When promoted properly gift cards make an indulgent gift and a fabulous source of holiday cash flow. To boost salon […]
Spending on Halloween is second only to Christmas when it comes to holidays in the country, so as a salon owner it makes sense to capitalize on this popular time of the year and spend some salon marketing dollars as well. With Halloween quickly approaching, here are some pointers on how to master the art […]
For some beauty businesses, June signals the beginning of slower summer months. Kick off June with a Father’s Day Campaign, it may not be as big as Mother’s Day but it carries some definite marketing swagger. Most sales for Father’s Day will be at the last minute, making it the perfect pre-summer promotion. Dote on […]
June focus? Dote on Dads! For some beauty businesses, June signals the beginning of slower summer months. Kick-off June with a Father’s Day Campaign, may not be as big as Mother’s Day but it carries some definite marketing swagger. Most sales for Father’s Day will be at the last minute, making it the perfect pre-summer […]
It’s not too late for customized Mother’s Day promotions from BeautyMark Marketing. In North America Mother’s Day is one of the biggest “gift-giving” holidays of the year. Salons and spas are perfect businesses to benefit from a Mother’s Day promotion that translates services and retail products into great Mother’s Day salons or spa packages. Remind […]
Imagine a full year of premade promotions from January through December. Seasons and public holidays are at the heart of a successful salon marketing calendar. When done right, coordinated salon promotions can generate a steady flow of guests year-round. A salon marketing plan is simply a well-thought-out plan of specials and promotions for your salon. […]
The US male grooming market was worth an estimated $20 billion, doubling its size in ten years. Men are becoming more sophisticated in their grooming habits, and salons that tap into this trend can grab a slice of this highly profitable hair and beauty demographic. Survey after survey shows the male grooming market is expanding. […]
Monthly promotions are simply well-thought-out plans to keep clients and prospective clients aware of your salon. You want your salon or spa to be “top of mind” when they are motivated to make an appointment. Follow these steps to learn how to make salon summer services hot, hot, hot! The key to summer salon promotions […]
Valentine’s Day has become a retail giant. The day of love is a beauty business’s dream, the perfect time for selling Valentine’s Day services as well as promoting products and services as gifts. With some love and creativity, you can create a salon experience that guests will not find elsewhere. Learn how to create a […]
