When done right, coordinated salon promotions can generate a steady flow of guests year-round. The key to salon promotions is to “solve” the ever-changing beauty problems and needs throughout the calendar year. Create incentives that address holiday or seasonal needs of the skin, hair, beauty, and wellness each month of the year. Seasons and public […]
Monthly promotions are simply well-thought-out plans to keep clients and prospective clients aware of your salon. You want your salon or spa to be “top of mind” when they are motivated to make an appointment. Follow these steps to learn how to make salon summer services hot! The key to summer salon promotions is to […]
For some beauty businesses, June signals the beginning of the slower summer months. But when planned properly and initiated early enough, Father’s Day can be a nice marketing opportunity for two reasons – firstly, to boost June sales, and secondly, to tap/or refocus on the male demographic. This year implement “The Daddy Strategy” for a […]
Arguably the biggest challenge in the beauty industry is finding new clients. It’s a constant effort to keep your appointment books full and the business flowing. To be successful in the hair and beauty industry, you need to learn how to attract a steady stream of new clients to your salon. Find your tribe. Stop […]
Is DIY vs DFY digital marketing hindering your business? The 2 biggest advantages of “done for you” services are 1) a professional digital online presence that makes your business stand out from the competition and 2) freed up time. When you outsource marketing services you get the time back to focus on your business rather […]
Ask yourself honestly. Do you run full-hearted promotions? Poor execution is usually to blame for marketing promotions not meeting expectations. Many salons run campaigns with the goal to bring in new clientele, but the opportunity to turn the “promotional guest” into a loyal client is lost. Read more to find out the 8 steps to […]
Valentine’s Day is the one day that everyone expresses their love, implement these 10 tips to sweeten Valentine’s Day sales. Beauty businesses are perfectly poised to sell the perfect gift – beauty retail and service packages, when planned and promoted right, the additional dollars will make you fall in love with February. N°1 SHOW SOME […]
As the holidays approach, many beauty business owners are gearing up for the most opportunistic time of the year for service and retail sales growth. There is no better time to bring a little cheer to your bottom line, here are some ways to put a little merry in their holiday marketing. CREATE HOLIDAY PACKAGES […]
For some beauty businesses, June signals the beginning of the slower summer months. But when planned properly and initiated early enough, Father’s Day can be a nice marketing opportunity for two reasons – firstly, to boost June sales, and secondly, to tap/or refocus on the male demographic. This year implement “The Daddy Strategy” for a […]
Ask yourself honestly. Do you run full-hearted promotions? Poor execution is usually to blame for marketing promotions not meeting expectations. Many salons run campaigns with the goal to bring in new clientele, but the opportunity to turn the “promotion guest” into a loyal client is lost. How and why is the opportunity lost? There are […]
Black Friday is the official kick-off to the holiday season. While many salon owners tend to ignore gift cards, viewing them as impersonal, the truth is when promoted properly gift cards make a fabulous source of holiday cash flow. Gift cards allow you the opportunity to become a part of your guest’s holiday gift-giving solutions […]
Spending on Halloween is second only to Christmas when it comes to holidays in the country, so as a salon owner it makes sense to capitalize on this popular time of the year and spend some salon marketing dollars as well. With Halloween quickly approaching, here are some pointers on how to master the art […]
