Set The Stage for Halloween Success

Set The Stage for Halloween Success

As a salon owner, it makes sense to allocate some salon marketing dollars to boost Autumnal season sales. Here are some pointers on how to set the stage for Halloween success and master the art of Halloween business. Halloween marketing ideas for your salon are limited only by your imagination, so get creative! No1 Halloween […]

Plan Ahead with 2022 Marketing Planner

How to Implement Seasonal Marketing Strategies

Plan Ahead with 2022 Marketing Planner Implement Your 2022 Marketing Strategies this year Plan ahead with Beauty of a Book™ available as an Instant Digital Download 12 Months of Beauty Business Marketing Touting over 25 years of the beauty business and digital marketing prowess BeautyMark Marketing mixes business with pretty. Beauty of a Book™ is […]

Use Quarantine to Get Instagram Savvy

Use Quarantine to Get Instagram Savvy

Right now is a great time to plan out your Instagram content for the next 6 months (June through December). Are you hung up on what to post? Like all social media sites, you want a variety of posts. Use quarantine to get Instagram savvy, here are some ideas to inspire you: BEFORE AND AFTER […]

Reassess Your Business for Post-Quarantine Success

We are all feeling the effects of cabin fever right now, when will you ever have a time like this when you can reassess your beauty business? This quiet time is a great opportunity to evaluate your business and online marketing with fresh eyes. Maybe your business could be even more aligned with your soul’s […]

The Beauty Boss Contingency Plan

Beauty Boss Contingency Plan

The beauty boss contingency plan finds new ways of generating revenue and new ways of staying engaged with loyal clients. The most important tip is to stay positive and focus on what you can control, not what you can’t. 1. Reschedule for Retention Check-in with every single client you can via text, email, or phone […]

How to Snap Pro-Quality Smartphone Images

Taking high-quality hair and beauty images is an absolute must in the beauty industry engagement craving, pin-worthy world. Luckily, you don’t need a top-notch camera, your smartphone will do the trick just fine. Want to get really fancy? Fire up your smartphone and tap your way to professional, branded photos with the tips below: 1. […]

Going Green – Marketing for March

Make your competition green with envy this March! Valentine’s Day has come and gone, but don’t miss out on the next opportunity of St. Patrick’s Day (March 17). With a bit of luck, you can have your salon or spa decked out in green and welcome clients with clever incentives throughout the month of March. […]

Do It Yourself Annual Beauty Business Planner – Get Yours Now!

Implement Your 2020Marketing Strategies 💪👓this year Plan ahead with Beauty of a Book™ available as an Instant Digital Download 12 Months of Beauty Business Marketing Touting over 25 years of beauty business and digital marketing prowess BeautyMark Marketing mixes business with pretty. 🕶👛 Beauty of a Book™ is a compilation of my top blog posts […]

The Power of Client Selfies for Beauty Businesses

The power of a selfie. There is no better testimonial than a client’s endorsement in an image. If posted to social media outlets a client selfie can expose your salon to tons of potential new clients. Instead of wishing for this kind of exposure, add it to your marketing strategy and make it happen! Get […]

Grow Bridal and Wedding Seasonal Business

A magical day that will be memorialized in photos for years to come, BIG Day hair and beauty is BIG business. Brides, and her attendees, want to look perfect for wedding day photos. As a beauty business, you are in the ideal position to help everyone look and feel their best. If you want more […]

2020 DIY Annual Salon Marketing Guide

    Implement Your 2020 Marketing Strategies this year Plan ahead with Beauty of a Book™ available as an Instant Digital Download 12 Months of Beauty Business Marketing Beauty of a Book™ is a compilation of my top blog posts to help beauty bosses grow their businesses throughout the entire year. Beauty of a Book™ […]

How to Write Captions that Hit the Sweet Spot

Do you feel like you are talking to a vast black abyss on social media? Not getting a lot of engagement? The cherry-picked photo you choose is just the beginning of a good post, it’s what you say that really counts. Make sure your salon or beauty business’s brand voice (verbiage) matches the quality of […]