Why Boosting Posts Fails & What to Do Instead
🚫 Why Boosting Posts Makes Me Cringe Boosting posts might feel like marketing, but it’s really a shortcut disguised as strategy. It burns through your budget without delivering the results your beauty business deserves. And the worst part? It trains salon owners to expect too little from their marketing. You know the drill: You post […]
Use Quarantine to Get Instagram Savvy
Right now is a great time to plan out your Instagram content for the next 6 months (June through December). Are you hung up on what to post? Like all social media sites, you want a variety of posts. Use quarantine to get Instagram savvy, here are some ideas to inspire you: BEFORE AND AFTER […]
Reassess Your Business for Post-Quarantine Success
We are all feeling the effects of cabin fever right now, when will you ever have a time like this when you can reassess your beauty business? This quiet time is a great opportunity to evaluate your business and online marketing with fresh eyes. Maybe your business could be even more aligned with your soul’s […]
The Beauty Boss Contingency Plan
The beauty boss contingency plan finds new ways of generating revenue and new ways of staying engaged with loyal clients. The most important tip is to stay positive and focus on what you can control, not what you can’t. 1. Reschedule for Retention Check-in with every single client you can via text, email, or phone […]
How to Snap Pro-Quality Smartphone Images
Taking high-quality hair and beauty images is an absolute must in the beauty industry engagement craving, pin-worthy world. Luckily, you don’t need a top-notch camera, your smartphone will do the trick just fine. Want to get really fancy? Fire up your smartphone and tap your way to professional, branded photos with the tips below: 1. […]
Going Green – Marketing for March
Make your competition green with envy this March! Valentine’s Day has come and gone, but don’t miss out on the next opportunity of St. Patrick’s Day (March 17). With a bit of luck, you can have your salon or spa decked out in green and welcome clients with clever incentives throughout the month of March. […]
Do It Yourself Annual Beauty Business Planner – Get Yours Now!
Implement Your 2020Marketing Strategies 💪👓this year Plan ahead with Beauty of a Book™ available as an Instant Digital Download 12 Months of Beauty Business Marketing Touting over 25 years of beauty business and digital marketing prowess BeautyMark Marketing mixes business with pretty. 🕶👛 Beauty of a Book™ is a compilation of my top blog posts […]
The Power of Client Selfies for Beauty Businesses
The power of a selfie. There is no better testimonial than a client’s endorsement in an image. If posted to social media outlets a client selfie can expose your salon to tons of potential new clients. Instead of wishing for this kind of exposure, add it to your marketing strategy and make it happen! Get […]
Grow Bridal and Wedding Seasonal Business
A magical day that will be memorialized in photos for years to come, BIG Day hair and beauty is BIG business. Brides, and her attendees, want to look perfect for wedding day photos. As a beauty business, you are in the ideal position to help everyone look and feel their best. If you want more […]
2020 DIY Annual Salon Marketing Guide
Implement Your 2020 Marketing Strategies this year Plan ahead with Beauty of a Book™ available as an Instant Digital Download 12 Months of Beauty Business Marketing Beauty of a Book™ is a compilation of my top blog posts to help beauty bosses grow their businesses throughout the entire year. Beauty of a Book™ […]
How to Write Captions that Hit the Sweet Spot
Do you feel like you are talking to a vast black abyss on social media? Not getting a lot of engagement? The cherry-picked photo you choose is just the beginning of a good post, it’s what you say that really counts. Make sure your salon or beauty business’s brand voice (verbiage) matches the quality of […]
Sweet Tips: Valentine’s Day Merchandising
Inspiration images via Pinterest Valentine’s Day has become a retail giant. The day of love is a beauty businesses dream, the perfect time for selling Valentine’s Day services as well as promoting products and services as gifts. With some love and creativity you can create a salon experience that guests won’t find elsewhere. Valentine Mirror […]