Sweet Tips: Valentine’s Day Merchandising

Inspiration images via Pinterest Valentine’s Day has become a retail giant. The day of love is a beauty businesses dream, the perfect time for selling Valentine’s Day services as well as promoting products and services as gifts. With some love and creativity you can create a salon experience that guests won’t find elsewhere. Valentine Mirror […]

Fall in Love with February Marketing

Valentine’s Day is the one day of the year that everyone expresses their love – making it the second most popular holiday for retail sales. As a beauty business owner you know that beauty, hair, and spa services and retail make the perfect gifts. When planned and promoted right, the additional dollars will make you […]

Top 7 Localized Marketing Ideas

Localizing your salon marketing efforts to attract clients is a fantastic way to create a solid roster of repeat clients. Localization involves targeting promotional offers to people who live within 15 – 20 miles of your brick-and-mortar salon. Localized marketing efforts let you narrow down your promotions to reach potential customers in a given region, […]

Get Ahead with DIY Annual Beauty Business Planner

Implement Your 2020Marketing Strategies 💪👓this year Plan ahead with Beauty of a Book™ available as an Instant Digital Download 12 Months of Beauty Business Marketing Touting over 25 years of beauty business and digital marketing prowess BeautyMark Marketing mixes business with pretty. 🕶👛 Beauty of a Book™ is a compilation of my top blog posts […]

Plan 2020’s Marketing Strategy with Our 2019 Evaluation

Want to reset your salon marketing routine in 2020? As 2019 comes to a close, reflect and review the previous year’s marketing objectives to create a refocused marketing strategy for the next calendar year. We’ve created a list of key goals and intentions with BeautyMark’s 2019 Evaluation below: 1) In-House Marketing Review Marketing is vital […]

Be a 2020 Beauty Boss with Beauty of a Book™ – 12 Months of Marketing

DON’T JUST WING IT this year 🦋 Plan ahead with Beauty of a Book™ available as an Instant Digital Download 12 Months of Beauty Business Marketing TO LEARN MORE CLICK HERE —> BEAUTY OF A BOOK Seasons and public holidays are at the heart of a successful salon marketing calendar. When done right, coordinated salon […]

Put Some Merry in Your Marketing

As the holidays quickly approach many salon and spa owners are gearing up for the busiest and most opportunistic time of the year for both service and retail sales growth. Here are some ways for salons and spas alike to put a little MERRY in their holiday marketing. There is no better time to bring […]

Kick Off 2020 with Pre-Booking Incentives

Due to busy schedules and the desire to stretch every dollar, salon clients can stretch-out more and more time between scheduled appointments. One of the easiest ways to maximize the return rate and visit frequency of your clients is by implementing a pre-booking strategy. Reward clients for getting back into the salon before they even […]

Stand OUT with Holiday Merchandising

This holiday season don’t limit your merchandising and display efforts to just your salon “retail space”, spread the merry throughout your beauty business. There are plenty of additional places in the salon to promote products and services. Determine a holiday look for your salon or spa and deck the halls! Decorate to add cheer and […]

How to Sell the Salon Experience

Ultimately, beauty businesses are selling an “experience”. The way a client feels when they leave is the reason they come back for more. It’s ultimately not the salon’s price point, team skills, education, or relationships – the goal is for every salon guest to FEEL BEAUTIFUL upon leaving your salon. Do you have what it […]

Fall Merchandising Tips to Increase Retail Sales

The Autumnal Equinox falls on September 23nd this year, making September the perfect time to implement a merchandising update. Determine a Fall “look” for your beauty business and express it by choosing props and retail products that tell a story in your special branded way. The objective is to create a salon experience that guests […]

Back-to-School Season Tips

August and September mark “Back-To-School” season, a time of starting over; the lazy days of summer transition to jam-packed routines. The key to Fall salon promotions is “to solve” the havoc summer has had on hair and skin, making Fall a season of booking opportunities. 1. Hair Damage = Dollar$$ Summer months spent in the […]