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How to Snap Pro-Quality Smartphone Images for Social Media

Taking high quality hair and beauty images is an absolute must in the beauty industry engagement craving, pin-worthy world. Luckily, you don’t need a top notch camera, your smartphone will do the trick just fine. Want to get really fancy? Fire up your smartphone and tap your way to professional, branded photos with the tips […]

How To Get More Friend Referrals

Everyone loves Friend Referrals, we believe they are one of the best tools to attract new clients to your hair or beauty salon. In fact, 74% of women felt recommendation was the most important factor when choosing a hair salon. Moreover, clients who come via recommendation tend to be more loyal than those attracted by […]

Grow the Profitable Bridal Beauty Niche

A magical day that will be memorialized in photos for years to come, BIG Day hair and beauty is BIG business. Brides, and her attendees, want to look perfect for wedding day photos. As a beauty business, you are in the ideal position to help everyone look and feel their best. If you want more […]

Make Your Competition Green with Envy

Make your competition green with envy this March! Valentine’s Day has come and gone, but don’t miss out on the next opportunity of St. Patrick’s Day (March 17). With a bit of luck you can have your salon or spa decked out in green and welcome clients with clever incentives throughout the month of March. […]

Focus on Your Followers, Not the Number of Followers

Instagram is back at it again. I have had many clients say to me “OMG WHERE DID ALL MY FOLLOWERS GO?!” Guess what?

 You shouldn’t care how many followers you have now, or how many you lost last week, or how many you’re gonna gain this week. When you spend your time and energy focusing […]

HOW MUCH IS A CLIENT WORTH? THE TRUTH OF MARKETING ROI

Many beauty business owners have delusions of earning a $100,000+ a year income without spending any money to acquire the treasured asset – CLIENTS. Income-producing clients don’t come for free. What are you prepared to spend to acquire a $2,000 a year client? Acquiring new clients requires investment. No Worthwhile Marketing is Free.  Merely throwing a […]

Get Discovered by a New Audience Through a Hashtag Strategy

Are you using hashtags as a part of your marketing strategy? Utilizing hashtags gives your content yet another way to be discovered by a new audience. Think of hashtags as keywords that attract dream clients to your business. Hashtags are not just for Instagram anymore, use them across all your salon or spa social media […]

Sweet Tips for Valentine’s Day Merchandising

Inspiration images via Pinterest Valentine’s Day has become a retail giant. The day of love is a beauty businesses dream, the perfect time for selling Valentine’s Day services as well as promoting products and services as gifts. With some love and creativity you can create a salon experience that guests won’t find elsewhere. Valentine Mirror […]

Hidden Salon Marketing Segments

Many salon owners miss business opportunities that already exist within their client segments. By regularly targeting specific clientele segments (groups) it is possible to increase your overall salon business one segment at a time. Talking to a small percentage of your salon client base with a targeted salon marketing message is an inexpensive way to […]

Done For You Valentine’s Day Promotion

Check out our latest Ready-to-Wear Salon Marketing Promotion VALENSHINE đź’ť BeautyMark Marketing offers a full calendar year 📆of pre-made promotions that cover your promotional needs from January 🥂through December🎅🏻 Get agency-quality marketing at a small business price. We offer stylish, professionally crafted promotions pre-designed by the beauty experts at BeautyMark Marketing. Reap the rewards of […]

Fall in Love with February Marketing

Valentine’s Day is the one day of the year that everyone expresses their love – making it the second most popular holiday for retail sales. As a beauty business owner you know that beauty, hair, and spa services and retail make the perfect gifts. When planned and promoted right, the additional dollars will make you […]

How to Implement Your 2019 Marketing Strategies

Implement Your 2019 Marketing Strategies đź’Şđź‘“this year Plan ahead with Beauty of a Book™ available as an Instant Digital Download 12 Months of Beauty Business Marketing Touting over 25 years of beauty business and digital marketing prowess BeautyMark Marketing mixes business with pretty. 🕶👛 Beauty of a Book™ is a compilation of my top blog […]