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Seasons Change, So Should Your Seasonal Marketing Strategies.
Packed with 10+ years of digital marketing experience for beauty businesses, this book is ALL YOU NEED… to go from a Confused Beautypreneur…to completely BOOKED OUT.
With monthly ready-to-use promotional strategies to help you Stand Out in a saturated market, Attract Your Dream Clients, and Fill Your Appointment Books throughout the year.
With done-for-you 12-month beauty marketing strategies
to grow your business throughout the entire year
Evaluate the past 12 months: You’ll learn what to evaluate and how to evaluate. This business analysis is essential for a greater understanding of your business objectives and opportunities. This makes the planning of promotions more effective and tailored to your business
Decide your business strategy: The ebook helps you choose the strategy which then influences your objectives and outcomes in the future year which means that it is crucial to get this right.
Set Goals and Resolutions: Business dreams stay just dreams without objectives to focus on. Get a list of annual marketing endeavors you can start working on right now.
Determine your marketing budget: You learn to allocate a budget to your marketing endeavors to create awareness of your brand, services, and product, a necessary investment in the success of any business.
Set A Salon Marketing Plan: Learn how to plan monthly promotions, events, or incentives based on business goals
AND SO MUCH MORE…
My #1 goal while compiling Beauty of a Book was to help you stand out and attract your target clients with a salon marketing plan that you can get started with today.
My 25 years in the industry and 10+ years of experience in digital marketing for beauty businesses means that you get tried and tested promotional strategies that have proven to succeed over and over again.
If you implement each step and promotional idea given in this marketing guide, I can give you a 100% GUARANTEE that you will see RESULTS.
Start to fill January books in December
Tips to maximize your Valentine’s Day Sales
Clever March Marketing Incentives
Tips to grow the profitable niche of wedding hair & beauty
Tips to grow prom season business
Flourish this Spring
The ultimate business guide for Mother’s Day
Plan the daddy of all Father’s Day promotions
How to launch hot promotions
Tips to grow your back-to-school and fall season
Magical Halloween merchandising & promotion how-to
Kick off Black Friday with a gift card strategy
Get holiday-ready marketing guide
After passing out with a degree in Design Marketing from the Parson’s School of Design in New York, I found my true calling in the beauty industry with an internship at the most-coveted fashion and beauty brand in the world- Chanel Beaute.
Later on, I worked as the Creative Director at Makiage Cosmetics, Stila Cosmetics ( which was later purchased by Estee Lauder Companies), created collections, and met with various beauty editors of Elle and Vogue magazines.
After 15 years in the corporate world, I worked as a Business Development Director for Salon Lux to elevate their salon status, and also took my creative services to the prestigious roster of high-end Aveda salons and spas.
But the desire for entrepreneurship never left my mind.
And wherever I went, I heard owners of salons and beauty businesses complain about ONE thing.
That the creative marketing agencies that they talked to didn’t have the expertise or resources that they need to build a brand experience that would speak to their target audience.
And wherever I went, I heard owners of salons and beauty businesses complain about ONE thing.
In short, they didn’t really understand beauty businesses.
Thus with my extensive knowledge and experience in the beauty industry, I finally launched BeautyMark Marketing 10+ years ago as one of the very few agencies specializing in digital marketing for beauty entrepreneurs.
Flash forward to today, I help salons across the U.S. perfect their branding and stand out in an oversaturated market that speaks to the same audience.
When it comes to beauty as a business, your brand is everything. I and my team of digital marketing specialists, web designers, and brand development partners are here to deliver the exceptional and polished design that your business needs to make its mark.
And today, I’ve packed in all my knowledge to bring you Beauty of a Book™ to get your salon marketing strategy on track with monthly promotions that speak to the right audience at the right time so that you can grow your beauty business throughout the year
If you’re still reading, then it means that you want to “think about it”
While that’s a brilliant move before you start a business…but not here!
Marketing is the asset that can make or break your beauty business and there is no success without investment.
The promotional strategies and the marketing guide can set your salon marketing strategies on track within hours of reading them.
Imagine putting this off till later…
And thousands of dollars lost in the profit you could have been making instead!
In short, A Business Nightmare
Instead, grab your copy of Beauty of a Book and start implementing my proven salon marketing strategy to attract your dream clients, fill your appointment books and kickstart your business growth TODAY.
