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Prom Season begins in April and runs through the entire month of May. This is the opportune time to connect and introduce your salon to a new demographic – the teen market or Gen Z. Prom night is an event many teen girls spend years dreaming of – become part of the memory and simultaneously gain loyalty and trust.
Seize the opportunity to turn a prom appointment into a loyal client. It could be the beginning of a relationship that lasts long after prom.
Teenage girls across the country are spending money on prom hair, makeup, brow shaping, facials, sunless tanning, manicures, and pedicures. Whatever beauty services you offer, be sure prom season business building is a part of your salon marketing strategy this year and every year.
Creating affordable packages geared toward teens generates new business, utilizing prom night as a chance to connect with girls directly. Put together packages at 3 different price points and secure appointments with a 50% deposit (non-refundable).
Talk up your prom services and promotions to current clients starting several weeks in advance. Word of mouth is one of the best ways to market your business. Try a friend referral offer for prom services. For example Schedule prom services for yourself and a friend – get Lash Application for free.
Plan a pre-prom event to gather potential prom-goers to enjoy hair, makeup, and nail demonstrations. The event can serve as a kick-off to your salon prom promotions. Start booking appointments on the spot.
If there’s ever a time that a teen will splurge for a fancy hair clip, earrings, or lip gloss, it’s for the prom. Even if you don’t typically stock these kinds of items, investing in some prom-appropriate beauty accessories and displaying them attractively in key retail area/s boosts the bottom line every time.
Call your local high school/s and ask for the date of their prom. These dates will change every year, so in order to plan and staff accordingly, make sure these dates are highlighted in your calendar.
Target prom-goers by crafting prom status updates. Keep the stream of content going for several months (April – May), and share prom-themed posts from beauty how-to’s to prom hair inspiration, to prom planning tips. Facebook ads are a great place to start advertising special prom offers and services.
When the time comes to schedule prom beauty services make sure your salon is “top of mind” in mom’s mind. Send an e-mail campaign to promote your prom packages. For easy booking both online and at the front desk prom packages should have easy price points and memorable “package names” – for example, Fling, Hot Date, and Memory Maker.
Date? Check. Dress? Check. Makeup? Hair?
To ensure availability, schedule your salon appointment two months in advance.
Rip out magazine pages of make-up and hair inspiration to show to your stylist.
Often a facial can actually produce a small breakout as it rids the skin of impurities, so schedule your facial a good week before the actual prom date. Give your skin time to recuperate.
Wait until one week before to shape or tweeze brows, otherwise, you will start to get regrowth.
This is a professionals-only service. In order to get just the look you want, do a trial run about two or three weeks before. In order to avoid fading or a splotchy finish, schedule your spray tanning session for 1 – 2 days before the actual prom date so that the finish is freshly applied and even.
To avoid chipping or fading, wait until the day before or the day of the prom to schedule your manicure appointment. Don’t forget, if your footwear is open-toed a pedicure should be booked too. If you don’t want to spend the money or if you get squeezed out of an appointment, do your own nails, but early in the day.
Do you need help attracting prom-goers to your beauty business? Do you need help with a social media strategy? We are here to help. View our Digital Marketing Services here or Set Up a Consultation with me here and I invite you to subscribe to our weekly beauty business blog for marketing tips throughout the calendar year.
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