Black Friday is the official kick-off to the holiday season. Many salons tend to ignore gift cards, regarding them as rather impersonal, but in truth, gift cards give salons the opportunity to solve holiday gift giving. When promoted properly gift cards make an indulgent gift and a fabulous source of holiday cash flow. To boost […]
As summer winds down, students and parents start preparing for the back-to-school season. This time of year presents a fantastic opportunity for salons to attract new clients and retain loyal ones. Whether you’re a salon owner or a marketing enthusiast, these expert tips will help you create a successful back to school salon marketing campaign. […]
How to transform your salon for the autumnal season. Clients visit the salon on average every 4 – 8 weeks; create an experience the moment they walk through your salon doors. The end of August marks the back-to-school season, a time of transition to packed routines thus making late August/early September the perfect time to […]
Many beauty business owners miss business opportunities that already exist within their salon client segmentation. By regularly targeting specific clientele segments (groups) it is possible to increase your overall salon business one segment at a time. Talking to a small percentage of your salon client base with a targeted salon marketing message is an inexpensive […]
In the dynamic world of beauty and wellness, staying ahead requires more than just exceptional services—it demands strategic marketing that resonates with clients’ evolving needs. Seasonal salon promotions offer a powerful avenue to connect with clients, address their timely beauty concerns, and drive consistent business throughout the year. The Importance of Seasonal Salon Promotions Seasonal […]
How does your beauty business find new clients? Have you ever really considered how your ideal clients—your tribe—end up in your chair? Understanding the salon client journey is the key to attracting more of the right people, more often. I call it the Trust Funnel: a step-by-step path that guides potential clients from discovering your […]
Summer is the perfect time to level up your Instagram game. If you’re wondering what to post or how to keep your feed fresh, now’s the time to focus on summer Instagram marketing for salons. A smart strategy will boost your visibility, attract dream clients, and keep your appointment books full. Why Instagram Works for […]
Wouldn’t you like to know exactly what your potential guests are looking for at any given time of year? The demand for salon services evolves seasonally, and your marketing strategy should allow you to tap into current demands so that your brand is always top of mind for your guests. That’s why Beauty of a […]
Plan Ahead with 2022 Marketing Planner Implement Your 2022 Marketing Strategies this year Plan ahead with Beauty of a Book™ available as an Instant Digital Download 12 Months of Beauty Business Marketing Touting over 25 years of the beauty business and digital marketing prowess BeautyMark Marketing mixes business with pretty. Beauty of a Book™ is […]
Create the perfect marketing plan for your business. Download below and get planning! BeautyMark’s step-by-step guide for your beauty business includes: – How to create a marketing plan for your business – 5 easy to follow, practical steps – Evaluate your past performance – Beauty business strategy – Goal setting for salons – Determine marketing […]
A goal without a plan is just a wish. Investing a few hours at the start of the year to write a marketing plan for your beauty salon or spa can have a huge impact on profitability for the year to come. Step 1: Set Your Salon Goals and ResolutionsDon’t just have business dreams, have […]
Step Two: Decide Your Beauty Business Strategy The strategy you choose for your beauty business influences goals and objectives for the future year. Which one are you? Salon branding strategy – well designed, professional branding is how you communicate to the public why they should choose your salon above the competition. A beautiful brand strategy […]
