Steps 4 & 5: Determine Budget & Write Salon Marketing Plan

Step Four: Determine Marketing BudgetNow its time to implement your promotional strategy to achieve the goals and objectives of your business. Promotional strategy refers to the marketing mix to attract and retain clients.  Most beauty business marketing budgets are set between 3 – 7% of total sales, depending on the organization and size. Each additional […]

Salon Marketing = Best Investment in Future

  The money you spend on your hair salon’s marketing is one of the best investments you make. Proper marketing far enriches your business more than the costs. Your marketing budget should be approximately 4-6% of your salon’s projected net income. Remember you are not only selling your services, you are selling BEAUTY and STYLE. […]