2020 DIY Annual Salon Marketing Guide

    Implement Your 2020 Marketing Strategies this year Plan ahead with Beauty of a Book™ available as an Instant Digital Download 12 Months of Beauty Business Marketing Beauty of a Book™ is a compilation of my top blog posts to help beauty bosses grow their businesses throughout the entire year. Beauty of a Book™ […]

4 Steps to Start Your 2016 Salon Marketing Plan

A goal without a plan is just a wish. Investing a few hours at the start of the year to write a marketing plan for your beauty salon or spa can have a huge impact on profitability for the year to come.  Step 1: Set Your Salon Goals and ResolutionsDon’t just have business dreams, have […]

Steps 4 & 5: Determine Budget & Write Salon Marketing Plan

Step Four: Determine Marketing BudgetNow its time to implement your promotional strategy to achieve the goals and objectives of your business. Promotional strategy refers to the marketing mix to attract and retain clients.  Most beauty business marketing budgets are set between 3 – 7% of total sales, depending on the organization and size. Each additional […]

Salon Marketing = Best Investment in Future

  The money you spend on your hair salon’s marketing is one of the best investments you make. Proper marketing far enriches your business more than the costs. Your marketing budget should be approximately 4-6% of your salon’s projected net income. Remember you are not only selling your services, you are selling BEAUTY and STYLE. […]