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Write Your Own Marketing Plan: Step One Evaluate the Past 12 Months

Step One: Evaluate the Past 12 MonthsA goal without a plan is just a wish. Investing a few hours at the start of the year to write a marketing plan for your beauty salon or spa can have a huge impact on profitability for the year to come. Before looking to the future, take a […]

How to Plan Salon Product Promotions

Best retailing practices state that salon owners and managers should start planning promotions about three months in advance. While it’s not hard to put together packages or tailored retail displays, you can’t do it last-minute. To make it easy on you BeautyMark has created a cheat sheet for WHAT HOLIDAY you should be planning and WHEN. […]

Hidden Salon Marketing Opportunities


Many salon owners miss business opportunities that already exist within their client segments. By regularly targeting specific clientele segments (groups) it is possible to increase your overall salon business one segment at a time. Talking to a small percentage of your salon client base with a targeted salon marketing message is an inexpensive way to […]