Salon Environment Branding on a Budget
How to Brand Your Salon Environment Without Breaking the Bank Your salon should do more than look good—it should feel like your brand. From the moment a guest walks through the door, every detail should speak your story loud and clear. That’s the power of salon environment branding. It’s not just about paint colors and […]
The Beauty Business Planner Your Salon Needs Now
Running a beauty business is no joke. Between booking appointments, managing your team, keeping your space looking cute, and making sure clients leave glowing, there isn’t always time to plan ahead. That’s where the Beauty of a Book, a beauty business planner, comes in. Grab your copy here. This isn’t just a book. It’s your […]
Beauty Retailing Tips to Attract Customers & Increase Sales
🛍️ Turn Your Salon Retail Space Into a Sales Powerhouse Retail is an untapped revenue stream for many salons, yet it holds powerful potential to elevate your brand, increase client loyalty, and pad your bottom line. With the right approach, your retail displays can do more than just take up space—they can spark joy and […]
Top 15 Salon Marketing Ideas to Grow Your Business
Effective salon marketing ideas don’t go out of style—they evolve with your brand and your audience. This article shares 15 proven strategies to attract new clients, retain loyal ones, and amplify your salon’s presence. Whether you’re building from scratch or refreshing your plan, these ideas offer timeless inspiration. Here are the top 15 salon marketing […]
Design a Selfie Friendly Salon for Social Growth
Is Your Salon Selfie Friendly? In today’s visual world, creating a selfie friendly salon isn’t just a fun bonus—it’s a strategic move that turns your space into a client-powered marketing machine. Every snap, tag, and post is a chance to amplify your brand and attract new guests. With a few thoughtful design touches, you can […]
Salon Client Segmentation Opportunities
Many beauty business owners miss business opportunities that already exist within their salon client segmentation. By regularly targeting specific clientele segments (groups) it is possible to increase your overall salon business one segment at a time. Talking to a small percentage of your salon client base with a targeted salon marketing message is an inexpensive […]
Spring Salon Retail Ideas to Refresh and Boost Sales
Spring salon retail is the perfect opportunity to refresh your displays, energize your space, and capture the attention of beauty-conscious clients. With the season’s spirit of renewal, salons can use timely merchandising strategies to create buzz, drive sales, and turn casual browsers into loyal shoppers. Here’s how to make your retail area bloom this spring. […]
Create a Salon Brand Pinterest Board: A Step-by-Step Guide
A well-curated salon brand Pinterest board is a powerful tool for visualizing and refining your salon’s brand identity. By thoughtfully selecting images that resonate with your desired aesthetic, you can create a cohesive vision that guides your marketing efforts and appeals to your target clientele. In this guide, we’ll walk you through the steps to […]
The Prerequisites to Running Social Ads for Salons
In today’s beauty landscape, competition isn’t just fierce—it’s fabulous. But if you’re planning to run social ads for salons, don’t make the mistake of thinking a cute graphic and a catchy caption will carry the weight. Before you start pouring money into Meta or Instagram, you need to build a foundation that turns clicks into […]
Seasonal Marketing Strategies to Boost Your Salon Business
Seasons Change, So Should Your Marketing Strategies How to Implement Seasonal Marketing Strategies In the ever-evolving beauty industry, staying ahead requires more than just exceptional services—it demands strategic planning. Seasonal marketing strategies are pivotal in keeping your salon or spa thriving year-round. With Beauty of a Book™, you gain access to a comprehensive, month-by-month marketing […]
Summer Instagram Marketing for Salons Made Simple
In summer’s slower pace, now’s the time to step up your summer Instagram marketing for salons. These months offer golden opportunities to build your brand, boost engagement, and attract new guests through strong social content. If your posts have gone quiet or feel flat, keep reading—we’ll show you how to bring them back to life […]
Attract New Salon Clients With Smart, Stylish Strategies
In a crowded beauty market, simply being “open” isn’t enough. To grow, you need intentional strategies that help you attract new salon clients — and keep them. From eye-catching branding to strategic offers, we’re breaking down the most effective ways to draw in fresh faces who become forever fans. Find your tribe. Stop searching and […]