Mother’s Day is one of the biggest gift-giving holidays of the year, presenting a prime opportunity for salons to grow revenue. By implementing strategic promotions, gift card offers, and engaging social media campaigns, you can attract new clients and drive more sales. Here are six effective Mother’s Day marketing ideas to elevate your salon’s success […]
Prom season is a golden opportunity for salons to expand their clientele and increase revenue. By implementing targeted prom season business building strategies, you can position your salon as the ultimate destination for teens preparing for their big night. From special packages to social media campaigns, let’s explore how to make this prom season your […]
Running effective salon promotions goes beyond offering discounts; it’s about creating meaningful experiences that resonate with clients and encourage repeat visits. In this guide, we’ll explore 8 strategic steps to ensure your promotions are impactful, fostering client loyalty and enhancing your salon’s brand presence. How And Why Is The Opportunity Lost? There Are Three Main […]
Valentine’s Day is the perfect excuse to sprinkle some love—and a little sparkle—into your salon promotions. With the right Valentine’s Day salon marketing tactics, you can sweeten the season for your clients and your revenue. From swoon-worthy gift cards to flirty service packages, these strategies will help you stand out and fill your February with […]
Valentine’s Day is more than just a date on the calendar—it’s a golden opportunity to sprinkle some love and charm into your salon’s atmosphere. With the right Valentine’s Day salon marketing strategies, you can create an enchanting experience that captivates your clients and sets your salon apart. From heartfelt mirror messages to whimsical window displays, […]
In a world where salons are as abundant as coffee shops, standing out requires more than just skill—it demands strategy. Local salon marketing is your secret weapon to not only attract nearby clients but also to build a community that keeps coming back. Let’s explore seven savvy ways to make your salon the talk of […]
As the year progresses, it’s essential to pause and assess your salon’s marketing efforts. A thorough salon marketing evaluation of Q1–Q3 provides insights into what’s working and what needs adjustment. By reflecting on these past months, you can strategize effectively for a successful Q4. BeautyMark has created a list of key goals and intentions with […]
Want to reset your salon marketing routine in 2022? We’ve created a list of key goals and intentions with BeautyMark’s 2021 evaluation. As 2021 closes out, reflect and review the previous year’s marketing objectives to create a refocused marketing strategy for the next calendar year. We’ve created a list of key goals and intentions with […]
Want to reset your salon marketing routine in 2021? As 2020 closes out, reflect and review the previous year’s marketing objectives to create a refocused marketing strategy for the next calendar year. We’ve created a list of key goals and intentions to plan 2021’s marketing strategy with our 2020 evaluation. 1) In-House Marketing Review Marketing […]
Black Friday is the official kick-off to the holiday season. Many salons tend to ignore gift cards, regarding them as rather impersonal, but in truth gift cards give salons the opportunity to solve holiday gift giving. When promoted properly gift cards make an indulgent gift and a fabulous source of holiday cash flow. To boost […]
Step One: Evaluate the Past 12 MonthsA goal without a plan is just a wish. Investing a few hours at the start of the year to write a marketing plan for your beauty salon or spa can have a huge impact on profitability for the year to come. Before looking to the future, take a […]
Many salon owners miss business opportunities that already exist within their client segments. By regularly targeting specific clientele segments (groups) it is possible to increase your overall salon business one segment at a time. Talking to a small percentage of your salon client base with a targeted salon marketing message is an inexpensive way to […]
