Want to reset your salon marketing routine in 2022? We’ve created a list of key goals and intentions with BeautyMark’s 2021 evaluation. As 2021 closes out, reflect and review the previous year’s marketing objectives to create a refocused marketing strategy for the next calendar year. We’ve created a list of key goals and intentions with […]
Want to reset your salon marketing routine in 2021? As 2020 closes out, reflect and review the previous year’s marketing objectives to create a refocused marketing strategy for the next calendar year. We’ve created a list of key goals and intentions to plan 2021’s marketing strategy with our 2020 evaluation. 1) In-House Marketing Review Marketing […]
Black Friday is the official kick-off to the holiday season. Many salons tend to ignore gift cards, regarding them as rather impersonal, but in truth gift cards give salons the opportunity to solve holiday gift giving. When promoted properly gift cards make an indulgent gift and a fabulous source of holiday cash flow. To boost […]
Step One: Evaluate the Past 12 MonthsA goal without a plan is just a wish. Investing a few hours at the start of the year to write a marketing plan for your beauty salon or spa can have a huge impact on profitability for the year to come. Before looking to the future, take a […]
Many salon owners miss business opportunities that already exist within their client segments. By regularly targeting specific clientele segments (groups) it is possible to increase your overall salon business one segment at a time. Talking to a small percentage of your salon client base with a targeted salon marketing message is an inexpensive way to […]
Salon “Membership” Beauty Pass & Mirror Talker promotion and print collateral by BeautyMark Marketing. We specialize in custom crafted marketing materials.
In today’s market, hair and beauty salons have to accept that many businesses are targeting our client’s money – not just other salons. Competition comes in the form of entertainment, dining out, clothing, shoes, and nightlife. Most salon advertising budgets are set between 4-7%, depending on the salon organization and size. Advertising is expensive, yet […]
It’s no mystery—consumers buy more and gift more during holidays and seasonal events. In this excerpt from his book “A Salon Owner’s Guide to Wealth,” business expert Jeff Grissler shares his take on how to boost your retail sales during peak shopping periods. Seasonal and holiday specials are always big sellers. In addition to gift […]
Try on a Ready-To-Wear Salon Marketing System™ from BeautyMark Marketing Are you tired and frustrated of trying to promote your salon? Are you missing marketing opportunities because you simply don’t have the time to do it all? Why not let the professionals at BeautyMark Marketing do the work for you? Our pre-made campaigns feature fresh […]
Are you overlooking a valuable source of salon advertising? One that is very cost effective and makes a big impact. Your salon windows. Simple, but easily overlooked. Eye-catching, high quality well-designed graphics will increase your visibility and draw-in new salon clients. Turn walk-bys into walk-ins… The secret is to have them professionally designed and attractively […]
BeautyMark Marketing is your one-stop shop for all of your salon marketing needs. Our Ready-To-Wear campaigns make salon marketing simple: 1. Take your Offline Salon Promotions Online BeautyMark Marketing takes in-salon promotion offers online to reach potential guests who increasingly access information about local businesses from their computer or mobile device. BeautyMark’s Ready-To-Wear Marketing System […]
