Seasons and public holidays are at the heart of a successful salon marketing calendar. When done right, coordinated salon promotions can generate a steady flow of guests year-round. A salon marketing plan is simply a well-thought-out 12-month marketing guide or plan of specials and promotions for your salon. Monthly promotions help keep clients and prospective […]
Wouldn’t you like to know exactly what your potential guests are looking for at any given time of year? The demand for salon services evolves seasonally, and your marketing strategy should allow you to tap into current demands so that your brand is always top of mind for your guests. That’s why Beauty of a […]
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It’s no mystery—consumers buy more and gift more during holidays and seasonal events. In this excerpt from his book “A Salon Owner’s Guide to Wealth,” business expert Jeff Grissler shares his take on how to boost your retail sales during peak shopping periods. Seasonal and holiday specials are always big sellers. In addition to gift […]
