As summer winds down, students and parents start preparing for the back-to-school season. This time of year presents a fantastic opportunity for salons to attract new clients and retain loyal ones. Whether you’re a salon owner or a marketing enthusiast, these expert tips will help you create a successful back to school salon marketing campaign. […]
How to transform your salon for the autumnal season. Clients visit the salon on average every 4 – 8 weeks; create an experience the moment they walk through your salon doors. The end of August marks the back-to-school season, a time of transition to packed routines thus making late August/early September the perfect time to […]
In the dynamic world of beauty and wellness, staying ahead requires more than just exceptional services—it demands strategic marketing that resonates with clients’ evolving needs. Seasonal salon promotions offer a powerful avenue to connect with clients, address their timely beauty concerns, and drive consistent business throughout the year. The Importance of Seasonal Salon Promotions Seasonal […]
Wedding business growth can dramatically impact your salon’s bottom line during peak seasons. Brides, bridal parties, and guests are all looking for polished, professional beauty services—and with the right strategies in place, your salon can be the go-to destination. Here are eight effective ways to drive wedding business growth this season. Try these 8 tips […]
The holiday season is the perfect time to sprinkle some festive magic throughout your salon. With thoughtful holiday salon merchandising, you can transform your space into a winter wonderland that delights clients and encourages gift-giving. From sparkling window displays to cozy retail corners, let’s explore how to deck your salon’s halls and make spirits—and sales—bright. […]
The holiday season is the perfect time to sprinkle some festive magic throughout your salon. With thoughtful holiday salon marketing ideas, you can transform your space into a winter wonderland that delights clients and encourages gift-giving. From sparkling window displays to cozy retail corners, let’s explore how to deck your salon’s halls and make spirits—and […]
Seasons and public holidays are at the heart of a successful salon marketing calendar. When done right, coordinated salon promotions can generate a steady flow of guests year-round. A salon marketing plan is simply a well-thought-out 12-month marketing guide or plan of specials and promotions for your salon. Monthly promotions help keep clients and prospective […]
Wouldn’t you like to know exactly what your potential guests are looking for at any given time of year? The demand for salon services evolves seasonally, and your marketing strategy should allow you to tap into current demands so that your brand is always top of mind for your guests. That’s why Beauty of a […]
Plan Ahead with 2022 Marketing Planner Implement Your 2022 Marketing Strategies this year Plan ahead with Beauty of a Book™ available as an Instant Digital Download 12 Months of Beauty Business Marketing Touting over 25 years of the beauty business and digital marketing prowess BeautyMark Marketing mixes business with pretty. Beauty of a Book™ is […]
It’s no mystery—consumers buy more and gift more during holidays and seasonal events. In this excerpt from his book “A Salon Owner’s Guide to Wealth,” business expert Jeff Grissler shares his take on how to boost your retail sales during peak shopping periods. Seasonal and holiday specials are always big sellers. In addition to gift […]
