Do you feel like you are talking to a vast black abyss on social media? Not getting a lot of engagement? The cherry-picked photo you choose is just the beginning of a good post, it’s what you say that really counts. Make sure your salon or beauty business’s brand voice (verbiage) matches the quality of […]
Salons are everywhere, and in an over-saturated market, it is doubly important to understand how to differentiate your salon to attract new clients. Here are the top 15 salon marketing ideas to build a solid clientele and a solid business future. 1. Online Booking. Want to boost sales and increase productivity by more than 40%? […]
To thrive in the competitive beauty market climate salons must transition from traditional to digital marketing. The marketing “must-haves” of today begin with a stellar website and a strong social media presence. Social media marketing is best described as “conversational” marketing, giving beauty business owners the opportunity to spread the word in a whole new […]
How to attract dream clients with optimized hashtags. Hashtags are not just for Instagram anymore, use them across all your salon or spa social media channels. Hashtags help your social media channels act as traffic funnels to build your hair or beauty brand and increase engagement. What are hashtags? Quite simply, the hashtag symbol (or […]
There is one thing stand-out Instagram accounts all have in common. They tell a story. How do they tell a story? Consistently sharing content that is relevant to their business and their brand. How do you do it? By staying true to your business and creating an Instagram feed that looks and feels just like […]
To thrive in the competitive beauty market climate salons must transition from traditional to digital marketing. The marketing “must haves” of today begin with: 1) Stellar website 2) Strong social media presence. Social media marketing is best described as “conversational” marketing, giving beauty business owners the opportunity to spread the word in a whole new […]
Social media keeps your business top of mind. Viewing your post in their feed is the perfect reminder to “make that appointment”. With tailored content salon businesses can reap the rewards of being in the right place at the right time. Simple Posting ScheduleThis sample posting schedule provides post ideas for a week. Use this […]
