The beauty of blogging. Does your salon website include a blog? Is it empty of content? Did you have plans for a blog, but abandoned utilizing it along the way? If so, your beauty business is missing out! The perfect way to spark the chain reaction of inbound marketing is a salon blog. Blogging is […]
BeautyMark has created a list of key goals and intentions with our Q1-Q3 salon marketing evaluation. As the end of Q3 rapidly approaches the last two weeks of September are the optimal time to assess your current salon’s marketing routine. As the busy season approaches, reflect and review your previous nine month’s marketing objectives to […]
Set the stage for Halloween mastery. Spending on Halloween is second only to Christmas when it comes to holidays in the country, so as a salon owner it makes sense to capitalize on this popular time of the year and spend some salon marketing dollars as well. With October quickly approaching, here are some pointers […]
Ultimately, beauty businesses are selling the salon “experience”. The way a client feels when they leave is the reason they come back for more. It’s ultimately not the salon’s price point, team skills, education, or relationships – the goal is for every salon guest to feel beautiful upon leaving your salon. Do you have what […]
Transition into Fall with autumn aesthetics. Clients visit the salon on average every 4 – 8 weeks, create an experience the moment they walk through your salon doors. August and September mark the back-to-school season, a time of starting over when the lazy days of summer transition to packed routines. Making August the perfect time […]
Back to school equals back to business for salons across the county. August and September mark the “Back-To-School” season, a time of starting over when the lazy days of summer transition to jam-packed routines. The key to Fall salon promotions is “to solve” the havoc summer has had on hair and skin, making Fall a […]
From flash deals to fun giveaways, here are 5 hot promotions to combat the slow summer season. Summer is a notoriously slow season for many industries. People are traveling and parents are tied up with kids out of school. When it comes to summer beauty habits, clients may start opting for natural beach-friendly looks or […]
Slow summer worries? Pick up the pace with these tips to connect with clients and keep them coming back all summer long. PRE-BOOK & BOOK-END APPOINTMENTS AROUND VACATION SCHEDULES So often we make clients book around our schedules – on the days that we’re in and when we don’t have other appointments on the books. […]
The power of a selfie, there is no better testimonial than a client’s endorsement of an image. When posted to social media outlets a client selfie can expose your salon to tons of potential new clients. Instead of wishing for this kind of exposure, add it to your marketing strategy and make it happen! Is […]
How to brand your salon environment. As a proprietor of a hair salon, to compete in a competitive market, your salon space needs to be an extension of your salon brand. It is the place where you demonstrate your team’s talents, abilities, and creativity. Your business environment should always be enjoyable, welcoming, and, most importantly, […]
In the beauty business, client experiences are key. As a salon owner, you probably spend most of your time developing your client experience from the stylist’s chair. However, the salon experience isn’t limited to your physical space. You may have your products and services locked in, but what is it that drives clients to visit […]
Are you considering moving from DIY to DFY digital marketing for your beauty business? Is DIY vs DFY digital marketing hindering your business? Done For You services provide a professional digital online presence that makes your business stand out from the competition. When you outsource marketing services you get the time back to focus on […]
