In the beauty business, client experiences are key. As a salon owner, you probably spend most of your time developing your client experience from the stylist’s chair. However, the salon experience isn’t limited to your physical space. You may have your products and services locked in, but what is it that drives clients to visit […]
“Brand” is much more than just a logo – it’s the foundation of your beauty business. A well-crafted brand creates emotion and experience. Beauty brands are all about style. If we think about well-known “big” beauty and hair brands, the first association that comes to mind is the fine-tuned overall perception of the brand. This […]
One of the first steps in Brand Strategy is identifying who is your salon’s ideal client. Are you marketing your beauty business, salon, or spa services to the widest possible audience? This may seem like the easiest way to grow your business fast, but trying to be all things to all people is not a […]
What is a Mood Board you ask? A Mood Board is a collage of a variety of visual elements – images, colors, patterns, graphics, and other objects. These visual elements help to define your brand visually before the actual brand development begins. This is the first step of communicating what your brand identity will look […]
What Does Your Salon Brand Say About You? What first impression does your salon create in the minds of your clients? What lasting impression does it make? Charm is often overlooked, yet it is the most persuasive beauty communications tool there is. A beauty business requires a presence of charm to create a genuine connection […]
