Many salon owners miss business opportunities that already exist within their client segments. By regularly targeting specific clientele segments (groups) it is possible to increase your overall salon business one segment at a time. Talking to a small percentage of your salon client base with a targeted salon marketing message is an inexpensive way to […]
Wasn’t yesterday just July 4th? Why, Yes! But in the world of marketing and advertising, you ALWAYS PLAN AHEAD. Many school districts in the South start back the week of July 31st!! Back to school equals back to business for salons across the county. August and September mark the “Back-To-School” season, a time of starting […]
When done right, coordinated salon promotions can generate a steady flow of guests year-round. The key to salon promotions is to “solve” the ever-changing beauty problems and needs throughout the calendar year. Create incentives that address holiday or seasonal needs of the skin, hair, beauty, and wellness each month of the year. Seasons and public […]
Slow summer worries? No matter the reason, slow periods are inevitable, so there’s no need to panic. Plenty of promotional strategies can be put into play to keep income flowing and even pull in new clients during these slow times. Pick up the pace with these tips to connect with clients and keep them coming […]
How does your beauty business find new clients? Have you ever asked yourself how your clients (your tribe) find their way into your chair? Figuring out your salon’s customer journey is the key to attracting an endless stream of similar clients to your salon. The Trust Funnel is a client’s journey to your chair. I […]
When done right, coordinated salon promotions can generate a steady flow of guests year-round. The key to salon promotions is to “solve” the ever-changing beauty problems and needs throughout the calendar year. Create incentives that address holiday or seasonal needs of the skin, hair, beauty, and wellness each month of the year. Seasons and public […]
