Autumn allure: How to transform your salon for the season. Clients visit the salon on average every 4 – 8 weeks; create an experience the moment they walk through your salon doors. The end of August marks the back-to-school season, a time of transition to packed routines thus making late August/early September the perfect time […]
Do you implement a salon retail strategy? Few beauty business owners focus on retailing, yet retail product sales have the potential to support service revenue and increase profit margins. Considering retail has a much higher profit margin than services, focusing on a retail strategy can increase your salon’s bottom line. Don’t miss out on the […]
Valentine’s Day is the one day that everyone expresses their love, implement these 10 tips to sweeten Valentine’s Day sales. Beauty businesses are perfectly poised to sell the perfect gift – beauty retail and service packages, when planned and promoted right, the additional dollars will make you fall in love with February. N°1 SHOW SOME […]
This holiday season, don’t limit your merchandising and display efforts to just your salon’s “retail space”, there are plenty of additional spaces in the salon to promote products and services. Establish a “holiday look” for your beauty business and deck the halls to add cheer and give an overall “ho-ho-ho” to your business in your […]
Salon products have the potential to support revenue generated through treatments and increase profit margins, but relatively few salon managers concentrate on maximizing product sales. You might not be able to buy products in bulk with huge discounts in the same way that supermarkets and high street chains are able to, but that doesn’t mean […]
The US male grooming market was worth an estimated $20 billion, doubling its size in ten years. Men are becoming more sophisticated in their grooming habits, and salons that tap into this trend can grab a slice of this highly profitable hair and beauty demographic. Survey after survey shows the male grooming market is expanding. […]
Back-to-School merchandising ideas for beauty businesses create a salon experience that guests will not find anywhere else. For many families across the US, August and September are back-to-school months and pose as a second “new year” of the annual calendar. This is a period of transition from the lazy days of summer to jam-packed days […]
Salon products have the potential to support revenue generated through treatments and increase profit margins, but relatively few salon managers concentrate on maximizing product sales. You might not be able to buy products in bulk with huge discounts in the same way that supermarkets and high street chains are able to, but that doesn’t mean […]
